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Price versus benefits (of products_ services)

The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will - at best - limit your business growth. At worst, it could cause serious problems for your sales and cash flow. Fortunately, there are ways to determine the right price. In this report we’ll show you how to set prices based on value received and find out whether competitors are charging too much or too little.

Digital Marketing Steps for B2B Businesses

Marketing in the digital age requires a more integrated and fluid approach than ever before. Marketers must realize that the B2B buyer journey is far more complex than it used to be, where buyers now spread their search for information over numerous channels. Learn how to develop digital marketing strategies that effectively capture your target market, increase engagement, lead to conversions and ultimately help build an enduring brand relationship with prospects and customers.

COMPETITOR ANALYSIS TOOL FOR SOCIAL MEDIA

We should learn from the mistakes of others, especially mistakes of our competitors, as well as from their successes.

Use of Giveaway to drive marketing success

As we all know, the psychology of consumers is ever-changing, and every day more people are adopting a range of new behaviors. Many businesses have been quickly adapting to this shifting industry standard and have managed to capture a large portion of the market share. Companies like Amazon, for example, offer Giveaway programs to promote their products and attract customers. We will explore this concept further in this article to help you understand your target market better.

TOP TIPS FOR DEVELOPING AN MARKETING PLAN

Nowadays, with technology creating massive marketing opportunities, there are still some important criterion for developing an effective one to support your business mission. ASHAVI looked at some of the most essential factors that to help you get clear on all things you need in the plan. These are the following.

Importance of personalization in marketing

Personalization is a huge part of marketing, and it’s one of the easiest ways to make your brand stand out. From local events to in-person events to social media integrations and mobile apps, personalized marketing can bring brands and their products into the lives of consumers to build trust and create a unique connection that makes it easier for them to find exactly what they want.

Smart Travel - A trend of Young Generation

How to Forecast New Product Adoption Rates

One of the most important SaaS metrics is Product Adoption. It’s easy to overlook Product Adoption, but it’s one of the most important things we can track. Your product adoption rate combines satisfied customers together with new ones. It gives you a snapshot of your product’s overall health because it measures both customer growth and satisfaction. Wondering how to track your Product Adoption rate with numbers? We’ve got you covered. In this guide, we’ll take a deep dive into how to calculate and track your Product Adoption rate while also covering ways to improve your adoption stats.

Coca-Cola and its consumer’s behavior.

Coca-Cola is one of the most recognized brands in the world, but this popularity is largely due to the way its consumers interact with it.