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The 360° Customer Journey – Do You Really Understand Your Customers?

Is Centralized Marketing for Global Brands a Good Idea?

List of Private Hospitals in Vietnam

Private Hospital in Vietnam: Your Gateway to Quality Medical Services

Types of technology applied in the health care industry are currently being applied

Technology and medicine go hand in hand, thanks to steady advances in pharmaceuticals, as well as the medical field. The progression of new technology is an exciting time for those who are on the cutting edge of this growing industry. From modern doctor's offices to home technology and more, here are the top 10 new medical technologies we can expect in 2022.

DIGITAL TREND IN BANKING INDUSTRY

The tomorrow of digital banking will correspond to the quickest developmental rate ever noted.

Is radio a good method of advertising today?

The Relation Between Brand Personality and Identification With Brand Loyalty

The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.

How to do market segmentation

Businesses cannot reach all customers. Instead, they need to identify the market segments they can effectively serve. This requires a deep understanding of consumer behavior and strategic thinking to find the uniqueness and difference of each segment. Identifying and meeting these segments is key to marketing success. Market segmentation is an excellent way to create a market for your business. It allows you to take advantage of different target populations and identify those who are most likely to give your company its best chance at success. Marketing strategies that involve segmentation can help a business reach its full potential.

Research Methodology on Agile Project Management