Content Marketing 5.0: The Future of Digital Engagement

Content Marketing 5.0: The Future of Digital Engagement

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Consumer Insight: The Secret Behind Every Successful Campaign

Consumer Insight: The Secret Behind Every Successful Campaign

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

How do clients perceive businesses that advertise on Facebook?

How do clients perceive businesses that advertise on Facebook?

Sustainable Marketing: Building a Green Brand in Today's World

Sustainable Marketing: Building a Green Brand in Today's World

How to improve customer experience

How to improve customer experience

The difference of Gen Z and Gen Y in their thinking and personality

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.