Telemarketing is also referred to as telesales. It is an enhanced form of telecommunication via telephone or online form. Telemarketing is a marketing technique that uses voice, text and/or images to communicate with customers in the hopes of getting them to take some kind of action.
Read more ...As technology advances and more artificial intelligence (AI) systems are developed, it's only natural to feel a sense of unease at the thought of robots taking over the jobs of nurses, doctors, and other healthcare professionals. The same applies to fears of AI controlling the world and virtual reality-addicted kids and adults running around in their non-existent dream world. Even the prospect of a genetic test that could potentially reveal the day of one's death can be a frightening concept.
Read more ...Understanding the consumer buying decision process means that businesses understand the stages customers go through to be able to come to a final decision whether to buy a product or not. This means that businesses should focus on creating products and services that meet the specific needs of each stage of the buying process, as any one stage can affect how likely a customer will remain/return as a customer. Customer Psychology is the study of how people make decisions, the reasons they buy and why they buy what they do. By understanding the psychology behind your customer, you can help your business develop more effective sales strategies and marketing campaigns, as well as build a deeper understanding of their journey within your business.
Read more ...For hoteliers, marketing is one of the most important things you can do to help keep their business running successfully.
Read more ...Becoming a leader in your field demands a shift in mindset
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