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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

WORK FROM HOME ANNOUNCEMENT

Checklist for Choosing the Right Agile Partner

Having a partner to support your agile transition is critical to success

The Impact of AI on Daily Life

Mental healthcare in office in need

Mental health care is the cornerstone of an individual's well-being and effective mental functioning. As a result, mental illnesses and conditions can have a significant impact on our lives and many aspects of society. Take a look at the list below as it's filled with information about what you need to know about mental health care!

Gen Z & Alpha: Shaping Consumer Trends in 2025

How Does the Digitization of Healthcare Help Medical Science?

Digitalization has spread through the aspects of human life like wildfire, but with a more positive effect.

How Artificial Intelligence and Machine Learning Can Impact Market Design

In the age of machine learning and AI, there is a lot of conversation happening around Artificial Intelligence, Machine Learning, and using algorithms to shape the future of Design and the role of the designer. But how is that changing the way we work in the near future? AI and Machine Learning can be used in the Marketing and Retail industry to forecast consumer demand and producer supply as well as help target products and activities to finer segmented markets. Artificial Intelligence and Machine Learning are used in marketing to avoid market outcomes causing a high variance in prices, or worse, blackouts.

Content Marketing Strategies for Lead Generation

You can't build a relationship with your audience without first "introducing" yourself to them. Start by writing engaging and informative content that stands out from the crowd. It should be informative and educational, but also fun and interesting. Once you've done that, nurture your relationship with readers by offering useful tips or answering questions they had about a certain topic. The goal of all marketing campaigns is to get maximum exposure for a brand. A highly-trafficked homepage or landing page, will help gain that exposure. Newsworthy content can increase the change of virality and brand mentions from high-level publishers are effective ways of gaining attention. Dofollow links are also important because they boost SEO value. Content marketing is all about getting closer to your audience and getting them more engaged. If your brand’s content doesn’t show you have something to offer customers, then you’ve lost them. The key to creating content that’s a part of a solid lead generation process is grabbing the attention of new prospects and holding that attention with high-quality content that is interesting and evokes emotion.