As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.
Read more ...When advertisers form the idea of a marketing campaign, there are important factors that if you can't figure it out from the beginning, it will be difficult to effectively implement the campaign. One of these factors is building a "Customer Personas”
Read more ...Marketing can be a tricky thing for small businesses. You know you need to do it, but don’t have the time or money to invest in a full-fledged marketing department. What’s a small business to do? The good news is that there are several strategies out there that work really well for small businesses. In this blog post, we will discuss some of these strategies and how they can help your business grow and succeed. From understanding your target audience to utilizing digital marketing tools, we will provide tips and advice on how to create an effective marketing strategy tailored specifically for your small business.
Read more ...Survey is an necessary tool for many companies, agencies, organizations, even stores with small business to collect information, ideas, to search for opinions, trends, hobbies,… from a group of people or a community. With the rise of internet, science and technology, online survey has became very popular. It is chosen by many market researchers to serve the demand of investigation and collecting information.
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