Inflation and its meaning to the economy

Inflation and its meaning to the economy

Inflation is a macroeconomic indicator that is measured by year-on-year (y-o-y) price change for consumer goods and services in an economy. The calculation of inflation is simple but it has a wide range of impacts on the economy. Inflation is important because it affects all aspects of the economy, from the wages people get paid to the value of their homes, from business investments to consumer spending decisions. Since prices are only one part of overall economic activity, inflation is often seen as a secondary concern compared to unemployment and growth in GDP.

7 STEPS TO CREATE A POWERFUL MARKETING PLAN

Making a marketing plan is a critical step in business operation. A good plan can help businesses to uplift sales, and a bad plan can lead to failure. These days, after the Covid-19 pandemic time, businesses need to find a good way to survive, and it is a requirement to have a smart marketing plan, not to burn budget. Every marketing plan should be measurable, show ROI (Return on Investment). So, how to make a good and powerful marketing plan? ASHAVI share some tips for marketers to create a good marketing plan as below.

Ashavi’s approach to improve customer experience

CX or customer experience is known as interactions between an organization and a customer throughout whatever their service transaction would have been of.

The Importance of Customer Journey in Marketing Basis

Nowadays, companies and organizations are competing on value more than price. Winning customers often require much more in truly understanding them. When you want to improve customer experience, it’s essential to think like them, know their point of view at every step of the way. They not only just buy a product or service, they want an experience wherever & whenever. That’s when customer journey comes in.

The Role of Micro Content in Content Marketing Campaigns and When to Use it

The Role of Micro Content in Content Marketing Campaigns and When to Use it

Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.

What is cost containment

What is cost containment

Cost containment is the practice of ensuring that expenses do not exceed revenue. By monitoring expenses and reducing them in a controlled manner, companies can reduce their risk and ensure profitability.

Useful Tips To Make Your Customers Buy More

Useful Tips To Make Your Customers Buy More

Why using technology can reduce wastage in the supply chain

Why using technology can reduce wastage in the supply chain

Why is market research an interesting career?

Why is market research an interesting career?

As a market research professional, you're tasked with probing consumers and other key target audiences to better understand their preferences and needs. You collect data through a variety of different methodologies—from surveys, to focus groups, to interviews—and then analyze the information you've gathered so that it can be used to help guide decision-making processes at organizations from start-ups to multinational corporations.