Are you launching a new product or service? Do you want to ensure its success in the market? Then, a solid Go to Market (GTM) strategy is what you need. A GTM strategy outlines how your business will introduce and promote your offering to potential customers. Without one, even the best products can fail to gain traction. In this article, we'll explore why a GTM strategy is crucial for any business and give you some tips on how to develop an effective plan that ensures your product's success in today's competitive market.
Read more ...In the US, copyright law is complicated. If you write something, make music, take a photograph, or in some other way create, in theory you should receive full credit (and payment). In practice, however, it's been complicated by lobbying and lawsuits that have led to exemptions for musicians, authors who don't publish their work or create new works or who perform only within a limited set of circumstances and certain types of text. In the US this falls under 17 USC 102 which deals with “original works of authorship”. The main thing to remember though is that it is possible to find out exactly what rights you have so that you know how much risk there is and what your options are if you want to exploit them. Like many markets, the Internet has rapidly grown in prominence and popularity since its inception. Unfortunately, particularly with the vast free market that is the internet, it’s increasingly common for people to feel they should get everything for nothing. It’s never too early to start considering these issues, and taking steps to get ahead of them. It’s best to put in place an action plan and make sure you are prepared for these situations before they occur.
Read more ...There are two major waves of coronavirus: the first wave, which was more severe and caused more severe illnesses, and the second wave, which is still occurring but has been less severe. Right now, governments are closing schools, public spaces, and borders in an effort to contain the spread of coronavirus. This has affected all businesses – and marketers need to adapt their digital marketing strategy. It’s never been more important to work with clients who understand the importance of your time. We have created a range of solutions that allow you to work efficiently and effectively wherever your team is located. With access to flexible working arrangements, you can focus on what matters most - service excellence.
Read more ...Business Intelligence systems provide data and reports to help your business be more successful. They allow the entire organization to take a broader view of the data and make better decisions. Look for a scalable system that allows for mobile access from wherever people are working, provides a range of connectors and integrations for you applications so you can pull in all the data needed to analyze the KPIs that your organization considers important, and supports a variety of different tools to help users visualize data with dashboards, create reports and use advanced analytics tools.
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