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How do companies exploit impulse buying to drive sales?

Using loyalty programs as tools of marketing

Social media marketing: Which platform is more influential for baby products?

What You Need to Know About B2B Marketplaces

Are you a business owner or a buyer looking for easy access to multiple suppliers and products? Look no further than B2B marketplaces. These online platforms connect businesses with other businesses, providing a one-stop-shop for all your procurement needs. Not only do they offer convenience, but B2B marketplaces also provide endless benefits such as increased visibility, enhanced customer experience, and improved sales opportunities.

Emotional Intelligence Platform (EIPs): Neurosciences

How did Google’s mobile-first index affect online marketing?

How do ads influence consumer behavior?

Is centralized marketing for global brands a good idea?

As a millennial in the retail industry, I am a sensory-driven person. The best way to sell an item is to make it look great, smell good, and taste amazing. Food sample stations throughout Whole Foods are a great example of this concept. You may not have come in looking for vegan muffins, but if you get a taste, you might not leave the store without them. Sephora’s makeovers are another perfect case study of retailers offering demos. Shoppers who come in to buy foundation might just fall in love with the lip stain employees put on them.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.