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Case Study of Canva’s Design School Content Marketing Strategy

Founded in 2013 by Melanie Perkins, Canva is an Australian startup who allowed users to design for free with a huge graphic store, diverse styles and features, and extremely simple manipulation. As of early 2020, Canva has grown strongly with more than 20 million users from 190 countries using the free version of the application on the Website platform. Canva's blog has been in development since November 2014. Six months later in May 2018, we had recorded 2,457,779 visits, an average of 409,000 a month from the Content Marketing team. After this development effort from the Content Marketing team and a solid strategy for content marketing and social media marketing, Canva officially recorded for the first time in history the website reached 1 million visits in February 2016. So what did the Canva team do to double their website visit?

Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment

Studies have shown that social media marketing can be more effective for targeting women than men. In fact, 80% of women on Facebook engage with brands on that platform, versus only 40% of men. Women are more likely to use social media than men, and this can influence their purchases. More than half of women report that they trust brands more than men, and the same percentage believe that their connections on social media could result in a better purchase experience or impact the companies’ brand in some way (according to interviews conducted by Facebook and Amazon).

Healthcare Industry - Market Update from 14 – 19 September 2020

Personal Care Industry - Market Update from 7 – 12 September 2020

Price & Product Optimizer (PPO)

GPC helps you in reaching the market by defining the price that customers are willing to pay for your brand, product or service. We gauges the effect to different price points for you take an informed decision about your product launch & re-launch in the market. Test the different promotions & pricing strategy that can support your business objectives using our state of art planning tools that involve statistical modeling and analysis.

The waste treatment market is lacking many application technologies

Waste pollution is becoming increasingly serious with environmental disasters such as the Super-B arc and London's Great Smog. It was a time in history when people didn't have good knowledge in waste disposal. Today, most of us treat our garbage and recyclable materials in an eco-friendly way, but nothing can be perfect. There are still many other ways that waste can pollute the environment which require proper treatment before they can be disposed of properly.

A quality online bidding system is a necessity for business

Online auction website is the website application where participants can bid for the products.

Impact of Covid-19 and subsequent lockdown on the hospitality industry

With the pandemic's reach to every corner of the world, people are understandably concerned about the safety of themselves and their families. This is especially so for governments who have to worry about their ability to manage the pandemic within their borders and also use this moment to create more economic growth. In an economy like China, where economic growth has been stagnant for many years now, this will severely limit its ability to combat COVID-19. Thanks to our clients for your quick reaction. We are proud to see that our hospitality and leisure clients, being the first ones that experienced the extreme bad weather conditions, are moving quickly and remain focussed to understand and quantify the operational and financial impact for their business.

Evaluating the success factors in global marketing: A case study of Apple.

Global marketing is a term used to describe the cross-border promotion of goods and services. This concept is one that most would think of at first glance, however, it is actually a much larger topic than most people realize but it has tons of benefits. Let's dive deeper into what global marketing means and how it can help your business today from an entrepreneur's perspective.