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“Just Do It” – one of the most successful green advertising taglines

Nike is one of the most popular brands in the world. When you think of Nike, what comes to mind? It's possible that your first thought is about their elite athletes and world-class teams, which includes former NBA MVP LeBron James and NFL quarterback Colin Kaepernick. Their athletic gear can be found at major retailers like Amazon, Walmart, Target and others. It all started with an athlete. On a court, in a gym, on a basketball court. It was 1968, and Phil Knight was rolling through his first year as a running back for Portland State University. He had grown up poor and dreamed of moving to a bigger school, so when his football career ended, he went back to school to get an economics degree and made plans to play professional baseball before finally sticking with athletics.

HAPPY NEW YEAR 2022

Brand Attachment Role in Invoking Targeted Emotions in Consumers

Start by creating an experience with your brand, aligning values and values exchange with your consumer. As you create this bond between you and your consumer, you will develop a bond between them as well. The more that you can do that and the more consistent you are in making sure your consumers are getting what they want from your brand results in brand loyalty, which leads to brand advocacy. Brand advocacy translates into customers trusting your brand and telling others how good it is so when someone else puts out a product or service that is not as good as yours, the person who has been loyal to the brand will say something about it.

Black Friday as a sales driver- Is it effective?

As we all know, Black Friday 2019 is passing rapidly, and it is just a few months away from us. With the globalized market like today, Black Friday was introduced into Vietnam as a matter of course, moreover, it was very warmly received from the majority of users in the market. So what is Black Friday? And how to implement an effective Black Friday Marketing strategy to increase sales during the Black Friday season? Mona Media will reveal it to you right in the article below!

Use of Giveaway to drive marketing success

As we all know, the psychology of consumers is ever-changing, and every day more people are adopting a range of new behaviors. Many businesses have been quickly adapting to this shifting industry standard and have managed to capture a large portion of the market share. Companies like Amazon, for example, offer Giveaway programs to promote their products and attract customers. We will explore this concept further in this article to help you understand your target market better.

Compare and contrast the effectiveness of traditional vs modern marketing strategies

Professionalism, Respect, and Effective Communication as Everyday Practiced in the Workplace

Gaining Customer Loyalty. Do you think your customer is loyal with you?

Customer loyalty is one of the most intangible assets for a business/brand or company

The waste treatment market is lacking many application technologies

Waste pollution is becoming increasingly serious with environmental disasters such as the Super-B arc and London's Great Smog. It was a time in history when people didn't have good knowledge in waste disposal. Today, most of us treat our garbage and recyclable materials in an eco-friendly way, but nothing can be perfect. There are still many other ways that waste can pollute the environment which require proper treatment before they can be disposed of properly.