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Customer Acquisition and Customer Retention: which one is more important

Before you sign up for a new business, you should ask yourself whether it is more important to find new customers or retain old customers. The more customers you have, the higher your return will be to the initial investment in the business. The average lifetime value of a customer is about 6 times higher for those who use their services once than those who use their services regularly. Therefore, losing a customer through lack of loyalty is much more expensive than gaining a new one by your brand advertising efforts.

Why do businesses need to develop a content marketing strategy?

Content marketing is an essential piece of your company's success strategy. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

Can Artificial Intelligence Become Smarter Than Humans?

AI is a combination of several technologies and techniques, including machine learning, artificial neural networks and statistical methods for determining optimal solutions to problems. It can perform analysis involving incredibly complex calculations many times faster than the most proficient mathematician. It allows us to explore variables with great flexibility and not be bound by conventional thinking. However, AI is also known to get "confused" when it encounters new problems and has difficulty finding information; it lacks intuition. This may explain why there are frequent misunderstandings between humans and machines as they both struggle with complex questions while working together

THE RELATIONSHIP BETWEEN PRICE & BENEFITS

When valuing a product, the business has to consider consumer’s perceptions of prices and how it affects their buying decisions.

Global marketing: How do companies incorporate standardization?

Best Practices When Offshoring Business Intelligence

Businesses have been through a lot in the past couple of years. Some shrank while some flourished and made profits like never before. But what was common with most of them was that the time called for stronger decisions faster. With the boom of digital transformation in businesses, a holistic approach to business intelligence and integration has unfolded that has brought a huge demand for the right skill set to sustain it. If you’re growing your business, there’s no time like the present to expand your BI and/or AI team with on-demand technical expertise. For businesses that are focused on customer satisfaction, atlas analytics is a premium destination for their IT needs. Our global consultants with advanced levels of training and certification, offer innovative solutions that meet high standards of quality, performance and cost efficiency. Our experts understand the nuances of your business and are here to provide a customized solution that fits into your requirements. As part of our trusted relationships we deliver value far beyond what it would cost if you were going it alone or via local consultants.

Receiving Negative Word of Mouth: The Connection Between Consumers and the Brand

Marketing Analytics

Lean-Agile and Leagile Source Chain Relations

When developing a product, you need to find the best way to achieve your goals. You should always aim for efficiency but never sacrifice quality. The best project managers are focused on finding this golden balance between the two – getting your products done in the shortest time possible while making sure they are top quality. Lean and agile are two of the most popular methods for developing software. Both have their pros and cons, but there is no reason that you can't use one or both of them together. In order to see which one suits your team best, you will need to determine what it's priorities are, how product-driven they are and how they react when they encounter a problem while working on a product.