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Text vs. Image vs. Video in Social Media Campaigns

As a business, you want to make sure that your social media campaigns are as effective as possible. But what is the best way to go about this? Should you focus on text, images, or video? To help businesses figure out how to take their social media marketing campaigns to the next level, here are some guidelines on how to create successful Facebook ads, but also some tips to make sure your campaign is seen properly.

Social Media Marketing: Advantages and Challenges

Social media marketing is a marketing strategy that uses social media to build brand awareness and generate leads, customers, or other desired outcomes. Social media allows companies to create and share content quickly, which is often done in collaboration with other companies, brands, or non-profit organizations. This helps increase trust and credibility between the brand and its target audience who are often more receptive to messages because the information comes from friends.

Ashavi’s approach to improve customer experience

CX or customer experience is known as interactions between an organization and a customer throughout whatever their service transaction would have been of.

Identify the most powerful promotion techniques.

Promo advertising is a form of advertising that is used to promote products and services.

Is customer experience a value added proposition?

No customers, no business

Content Marketing Strategies for Lead Generation

You can't build a relationship with your audience without first "introducing" yourself to them. Start by writing engaging and informative content that stands out from the crowd. It should be informative and educational, but also fun and interesting. Once you've done that, nurture your relationship with readers by offering useful tips or answering questions they had about a certain topic. The goal of all marketing campaigns is to get maximum exposure for a brand. A highly-trafficked homepage or landing page, will help gain that exposure. Newsworthy content can increase the change of virality and brand mentions from high-level publishers are effective ways of gaining attention. Dofollow links are also important because they boost SEO value. Content marketing is all about getting closer to your audience and getting them more engaged. If your brand’s content doesn’t show you have something to offer customers, then you’ve lost them. The key to creating content that’s a part of a solid lead generation process is grabbing the attention of new prospects and holding that attention with high-quality content that is interesting and evokes emotion.

The fashion industry and its marketing strategy.

It is important to understand that fashion marketing is one of the easiest. Firstly, there is a field for creativity. Secondly, there is always a buyer. Target audience - the whole world (with the exception of "exotic" styles). Thirdly, the style is constantly talked about, because the name of the brand can be on the lips of many customers. The remaining are only nuances in order to correctly identify different markets and trends. It is not easy to run a fashion brand. Even the top brands like Chanel, say that they get it wrong most of the time. They have to create their own style and identity. Many fashion designers are in a hurry. They are attracted to the fun and glamorous parties that are usually associated with the fashion industry. At a time when there are several fabulous and unexpected success stories, most other brands fail miserably.

Can Marketing Help a Company Build Brand Equity

Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.

Management Skills and Acute Commercial Instinct

A large part of the job of a business manager is to oversee their company's day-to-day operations, including planning and implementing new strategies. This role needs to be able to establish clear goals, develop plans and keep them on track. It's also important that the person in this position can lead by example, ensuring that all staff are aware of what is expected from them. A degree in Business Administration or Finance will help boost a business manager's credentials, but it's also helpful if you have experience gained from holding senior roles in another industry or working for an established consultancy as a management consultant.