Marketers and business owners must consider what their customers want, not only what their company wants to sell. This means asking questions, observing behavior, and developing a deep understanding of the market at large. Yet, studies still show that many businesses rely too much on their own ideas and opinions instead of understanding their customers’ real needs.
Read more ...The digital world is changing fast. Social media platforms are a crucial element to your company’s success, and social media platforms have changed significantly over the past few years. Brand strategy is changing with it. The goal of this course is to help your company become more aware of the changes in how each platform works so you can use them to your advantage and set yourself apart from competitors.
Read more ...Building an exceptional brand is not as simple as it seems. There are thousands upon thousands of upstarts claiming to be the newest brand on the block, but achieving excellence is in no way a matter of finding the next hottest trend. Indeed, it requires both determined effort and tactical customization to create something memorable.
Read more ...Business is a global game, where countries compete with each other to win the hearts and minds of their people as well as capturing the markets of other countries. This is a quite challenging task and hence organizations have to focus on strategic planning, research & development in order to gain competitive advantage.
Read more ...Effective workplace communication is vital to businesses of all sizes. It’s an important part of a collaborative workplace where employees are engaged and motivated, clients feel valued and satisfied, and leaders can contribute to the success of their teams. Experts agree effective business communication is most often neglected because it can be time-consuming, complex and difficult. In this article we’ll share our tips for establishing effective business communication in your organization so you can utilize it to improve productivity and quality without overcomplicating things.
Read more ...Agile project management is one of the most popular approaches to project management today. Agile project management has been of great use to many project managers because of its flexibility, evolutionary nature and adaptability to changing environments. Agile is a development methodology that encompasses flexible, incremental and iterative approaches to software development. It focuses on building minimum functionality and quality into each iteration and striving as much as possible to achieve continuous improvements in the process.
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