There are two major waves of coronavirus: the first wave, which was more severe and caused more severe illnesses, and the second wave, which is still occurring but has been less severe. Right now, governments are closing schools, public spaces, and borders in an effort to contain the spread of coronavirus. This has affected all businesses – and marketers need to adapt their digital marketing strategy. It’s never been more important to work with clients who understand the importance of your time. We have created a range of solutions that allow you to work efficiently and effectively wherever your team is located. With access to flexible working arrangements, you can focus on what matters most - service excellence.
Read more ...Global marketing is a term used to describe the cross-border promotion of goods and services. This concept is one that most would think of at first glance, however, it is actually a much larger topic than most people realize but it has tons of benefits. Let's dive deeper into what global marketing means and how it can help your business today from an entrepreneur's perspective.
Read more ...The COVID-19 pandemic has had a significant impact on the airline industry due to travel restrictions and a decimation in demand among travelers. In its initial days, airline companies struggled with rising operating costs, as well as global flight cancellations and delays catering to passengers who wanted to leave the country. The rising cost of fuel has put pressure on airlines, with more flights cancelled and fewer planes being flown. This has led to significant reductions in passenger numbers and revenues across the market. Airlines have laid off employees and actions taken by airlines have made them appear to be “greedy” or “unreasonable” by those that do not fly as often or may be unable to pay the amount of taxes levied by government agencies.
Read more ...The Coronavirus outbreak has already impacted every element of sport. We want to make sure that the health and safety of everyone involved is protected at all times, so we are recommending the following precautions for this World Cup Period. The global sports market is estimated at US$756 billion annually, with Europe responsible for US$250bn, the USA around US$420bn, and China, as one of the fastest growing markets, making up most of the difference (Smoggi, Value and Industry, 2020). With the last decade’s analysis, the trajectory of the global sport market seemed to be going only upwards. Yet a few years later we had earthquakes in China that damaged many apartment blocks and other buildings. In a few days their GDP was down by billions - these types of events happen all the time whether you call them natural disasters or not.
Read more ...Are you a seller who wants to get the best deal for your product or service? Then bidding is something that you must consider. Bidding provides an opportunity to sell your products and services at a competitive price, attracting potential buyers from all over the world. However, as with any process involving money, there are certain aspects that every seller should consider before jumping into the bidding game blindly. In this article, we'll explore the seller's point of view about bidding and how it can help you make more sales while keeping your profits intact. So sit back and let's dive into the world of bidding!
Read more ...Founded in 2013 by Melanie Perkins, Canva is an Australian startup who allowed users to design for free with a huge graphic store, diverse styles and features, and extremely simple manipulation. As of early 2020, Canva has grown strongly with more than 20 million users from 190 countries using the free version of the application on the Website platform. Canva's blog has been in development since November 2014. Six months later in May 2018, we had recorded 2,457,779 visits, an average of 409,000 a month from the Content Marketing team. After this development effort from the Content Marketing team and a solid strategy for content marketing and social media marketing, Canva officially recorded for the first time in history the website reached 1 million visits in February 2016. So what did the Canva team do to double their website visit?
Read more ...Studies have shown that social media marketing can be more effective for targeting women than men. In fact, 80% of women on Facebook engage with brands on that platform, versus only 40% of men. Women are more likely to use social media than men, and this can influence their purchases. More than half of women report that they trust brands more than men, and the same percentage believe that their connections on social media could result in a better purchase experience or impact the companies’ brand in some way (according to interviews conducted by Facebook and Amazon).
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