Marketing Mindset: The Key to Success

Marketing Mindset: The Key to Success

Top Marketing Trends to Watch

Top Marketing Trends to Watch

Data-Driven Content: How Analytics Can Shape Your Strategy

Data-Driven Content: How Analytics Can Shape Your Strategy

What are the best marketing strategies for hotel businesses?

What are the best marketing strategies for hotel businesses?

For hoteliers, marketing is one of the most important things you can do to help keep their business running successfully.

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

Purchase Intention: Color-emotion Associations

Purchase Intention: Color-emotion Associations

Social Media Marketing: Emerging Platforms to Watch in 2025

Social Media Marketing: Emerging Platforms to Watch in 2025

The difference of Gen Z and Gen Y in their thinking and personality

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns