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The Relationships Between Agile Development and Project Management

Agile vs waterfall project management is an argument that’s been around for a long time

Discuss the advantages and disadvantages of social media platforms.

There are many advantages to using social media: It allows you to engage in conversations in more open, real-time ways than ever before.

Business Intelligence, Retail Industry, and Multi-Market Competition

As a retail business owner, you want to create products that help people and businesses grow. You want to provide products that are innovative and useful, of top quality and affordable so your customers will come back. But the real problem is that there are thousands of online retailers, who all appear to be competing vigorously against your own business. So how do you differentiate yourself from the others and emerge victorious? Uncovering the most important business intelligence opportunities is the focus of this strategy. This involves tracking end-to-end processes, collecting as much data as possible, and then processing it to produce the most insightful information. For example, BI can track how customers interact with your stores, & this information can be used to enhance customers’ shopping experience making them your loyal customer & generating a series of repeat purchases which boost your revenue – the golden bird which we all eye. With the help of Successful BI Strategy, retailers can make smart, efficient decisions allowing businesses to quickly alter prices or change merchandise offerings.

Impact of SSM (social media marketing) on consumer’s buying behaviour

Social media presence is one of the main activities for all businesses today.

How to do Content Marketing for Transportation & Logistics Companies

Content marketing is a type of inbound marketing in which providers publish digital content to attract consumers looking for goods and services. Planes, trains, automobiles or even motorbikes... no matter what sector of the transport industry your business is in, you need a digital content marketing strategy.

Are Cultural Differences a Factor in Marketing Messages Strategies

If you are starting a new market, one of the first important factors is understanding local culture. There have been many marketing campaigns that failed due to misinterpreting the local culture, leaving heavy consequences for the brand. No matter how good your company's products are, if they don't clearly survey consumer behavior at the place of sale, it will be easy to cause a negative reaction. One of the biggest challenges that marketers face when they expand internationally is adding their own culture to a new country's culture. Although, on the surface, it may look like using the same successful campaigns in existing markets and applying them to other countries means that they are imposing their own culture on another country's culture.