When it comes to marketing your product or service, targeting the right audience is crucial. Defining your target customer helps you tailor your messaging and approach to resonate with those who are most likely to convert into customers. But how do you go about defining your target customer? In this article, we'll guide you through the steps of understanding your market, developing buyer personas, conducting research and creating a marketing strategy that will help you reach the right people at the right time.
Read more ...Making marketing plan is critical step in business operation. The good plan can help business to uplift sales, and the bad plan can lead to fail. These days, after Covid-19 pandemic time, businesses need to find the good way to survive, and it is requirement to have smart marketing plan, not to burn marketing budget. Every marketing plan should be measurable, show ROI (Return on Investment).
Read more ...The procurement department is where it all happens.
Read more ...Slipping customer service might be an indication of an underlying problem, rather than a sign of decline. Chatbots provide companies with a cheap alternative to phone call centric interactions by allowing the company’s calls center agents or drivers to handle the basic questions and requests from customers, freeing up time for more complicated and pressing issues. Chatbots conduct simple surveys that ask questions such as “what type of assistance do you need today?” on behalf of users who are hard-pressed to complete them by themselves.
Read more ...Project management is a very important task in software development. It has to be done in a way that will prevent delays and maintain the quality of products and services. There are so many different SDLC models in software engineering, and choosing the best one for your project is half the battle on the way to creating a successful product. People have already developed frameworks for efficient project management called software development methodologies. In this article, we’ll look at the most common ones, see what steps they include, and discuss how to choose the most suitable option according to the requirements.
Read more ...The use of Information Communication Technology (ICT) within marketing has swept the world.
Read more ...While there are many claims for the successful use of extreme programming (XP) and agile modeling (AM), and the proponents can often be vocal in the extreme regarding their benefits, research evidence supporting these claims is lacking. Currently, the only research appearing to investigate the phenomenon consists of a small number of case studies and experience reports that promote the success of XP in development environments. The field of XP/Agile has seen tremendous growth since the early 2000s, and many people have begun using the practices in their organizations. However, very little research into XP/AM has been conducted. As such, there are few case studies to assist in understanding the practices. This article reviews existing research related to XP/Agile, recommending new areas that could benefit from further study. Since nearly all empirical XP research is on pairs programming, a closer look into other core practices would be beneficial. It might also be possible to group related concepts together for study purposes. Finally, much has been said about how XP can simply be repackaged or carried over from previous practice ideas which need further investigation.
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