Business existed since the very early stage of human being. It only started with the simple define and method, but business nowadays has changed a lot with the advancements in technology. All the industries would be dragged back or growing slow if not apply technology into business. Since the world keeps developing, we can see that business operations and organized transactions somehow all involve the use of technology.


Technology helps Business link to the world

If you are still wondering what is the impact of technology to the world nowadays, take a look at these statistic of recent research of Orleans Marketing site:

📌 Over 3.8 billion people use the internet today, which is 40% of the world’s population.

📌 8 billion devices will be connected to the internet by 2020.

📌 More than 570 new websites are created every minute.


Globalization has been realized because of the great achievement of technology. One of that achievement is anyone can make their own business anywhere even being constricted to the four corners of the room.

Which type of technology that your Business should adapt

Technology in business such as accounting systems, management information systems or point of sales systems might be familiar to many people. However, that is only the basic ones to maintain the business. The dynamic growth needs to integrate more and more modern technology. There are some suggestions that you may want to consider.

👉 Website development. Getting a business online presence is very important. 81% of people research a business or service on the internet prior to making a purchase decision (Source: localbeam). Having a website will attract customers and build more trust. Websites act as an online brochure – in which customers can see all your core products/ services and stack you against your competitors. Building a professional website shows that you have invested time, money and effort, and people tend to trust an aesthetic website more than a cursory website or a company has no website.

👉 Digital Marketing. In the digital world today, the first place that consumers look for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence with attractive digital marketing at all, you won’t be found, and you can’t compete with your competitors. Besides creating a website, you also need to optimize your capacity with social media advertising, search engine solutions or online surveys to understand your customers more and engage with them. But the fact that 49% businesses are doing online marketing, but with no strategy (Source: SmartInsight). Therefore, analyzing data would help to better understand the needs, and behaviors of customers and prospects. This step is also important to make a proper marketing plan.

👉 AI and Machine Learning. AI (or Artificial Intelligence) is everywhere these days, and is rapidly gaining more profit for business. Artificial intelligence is dramatically changing companies’ operation — of all sizes in an array of industries. An example of AI is chatbot. If you want your customers to get immediate responses, it’s a great idea to integrate a chatbot. In the simplest terms, chatbot is like you having customer service staff 24/7. Your customer can communicate with the chatbot anytime, even days or night, in any timezone and this would make them feel concerned. In the internal side, AI and Machine Learning could help reduce human resources workload such as screening candidates, employees evaluation or  employees satisfaction tools, etc. Taking advantage of these solutions would bring to your business so much more convenient and efficient.

👉 Mobile Apps. This concept is not unfamiliar to everyone in the 4.0 industry era today. According to a Business of Apps report, by 2021, the number for total mobile app downloads is expected to reach 352.9 billion per year. That is a huge number and a promising future for the mobile apps market. Building a mobile app could help organizations to make strong engagement with customers. And with the data that were collected from the application, organizations can get many insights to understand the needs and behavior of customers. Moreover, we can come up with many reasonable business development strategies.

No matter how your company size is, you still need to adapt the technology solution.

Businesses – especially small ones, are facing the lack of online presence and have doubts about investing into technology solutions. 80% of small businesses are still using a manual integration tool (Source: SMB Group). The fact that not only huge companies or organizations need to apply technology. Even a start-up company or Small and medium-sized enterprises (SME) still can based on the help of technology to make more profit and save human resources as well as cut off the costs. According to the research of CNBC, Mobile apps have saved small business employees 725 million work hours per year.

The issue that many businesses are still considering is the cost to maintain an IT department. However, the technology nowadays is more and more easily accessible. If you do not have an IT department, then a Technical partnership is the best choice to help your business get a high quality product with an affordable budget.

But there is one important thing that every company should keep in mind: One technology solution doesn’t suit every type of business industry. That means you have to conduct market research very carefully to get the insights and need a business consultancy to point out what are your company’s strengths and the weakness, what is the core target and how to apply technology to reach that target market in the most efficient and reasonable way.

If you are still looking for a partner who can help your business with the full package, from conducting market research, get the insights and make it in “real action” with technology support, Ashavi would be a potential choice. Our technology service includes Mobile app development, data analytic, business intelligence. With the market research team with many experience years and covering all the industries, we provide an efficient solution with competitive cost. Contact us for more information.

ASHAVI – Boost Business By Insights and Technologies

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