Touchpoint Effectiveness Audit (TEA)

  • To enhance channel planning efficiency by measuring relative strengths of traditional and non-traditional channel touch-points and their ROI implications towards your brand.
  • By measuring how consumers respond to communications rather than what communications they receive. Produces metrics on effectiveness, contribution and cost efficiency. Of all the brand ́s marketing communications activities in a given category.
  • Build On 100% Fact Based Primary Research, Touchpoints/contacts & Brands, State of art analytical solution.
  • Provides the touchpoints that brings effectiveness, the premises of persuasion process, the touchpoint influence and use and diagnostic for ROI maximisation.

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