Retailer Observation Post (ROP)

  • The vital touchpoint have its own business dynamics, do they extend the same language and heritage as you intend to communicate. What happens with customers at POS? What all influences them?
  • This have gather tremendous alignment with clients, as these independent channels have connection with consumers, their own image and manufacturers tends to know the retailers for planning their distribution strategy.
  • The evaluation build on exit interviews, shoppers evaluations, purchase receipts and supported by marketing analytics & digital data collection.
  • We focus on assessing the purchase & conversion, point of sales impact in terms of frontline staff, content & messaging, the merchanding & sales execution along with price, discounting & recommendation.

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