Brand marketing and political campaigns

Brand marketing and political campaigns

Using smartphones to tap into customer thinking

Using smartphones to tap into customer thinking

The 360° Customer Journey – Do You Really Understand Your Customers?

The 360° Customer Journey – Do You Really Understand Your Customers?

From Data to Action – When Technology Becomes the Compass for Business Strategy

From Data to Action – When Technology Becomes the Compass for Business Strategy

Is Centralized Marketing for Global Brands a Good Idea?

Is Centralized Marketing for Global Brands a Good Idea?

The Impact of AI on Daily Life

The Impact of AI on Daily Life

How do businesses use technology in the marketing of distribution?

How do businesses use technology in the marketing of distribution?

Brand Attachment Role in Invoking Targeted Emotions in Consumers

Brand Attachment Role in Invoking Targeted Emotions in Consumers

Start by creating an experience with your brand, aligning values and values exchange with your consumer. As you create this bond between you and your consumer, you will develop a bond between them as well. The more that you can do that and the more consistent you are in making sure your consumers are getting what they want from your brand results in brand loyalty, which leads to brand advocacy. Brand advocacy translates into customers trusting your brand and telling others how good it is so when someone else puts out a product or service that is not as good as yours, the person who has been loyal to the brand will say something about it.

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?