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The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

Manipulation tactics: how brands can get more customers

The customers are not willing to buy goods based on their benefits, then how could we make them? An effective way is psychological manipulation. Psychological manipulation of customers allows businesses to create certain feelings and emotions in the customer's mind so they can purchase goods more easily. Psychological manipulation tricks can also be used in marketing strategies to attract more attention to your product or service.

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

Insights into OTT Statistics for 2023: Users, Platforms, and Market Size

Can Facebook advertising help businesses to grow?

Running Facebook ads effectively is a question asked by most businesses that are just starting and doing business on the Facebook platform. Running Facebook ads effectively means creating, placing and managing ads that are relevant to your target audience, have high delivery rates, can be measured for return on investment and get clicks. If you are just starting out or getting started with Facebook advertising services, you should learn how to run Facebook ads better, first.

The growth of Artificial Intelligence and its relevance to The Matrix

Have you ever been uncertain about the world you live in and the reality of the truth? The fear of knowing is a common response to most of what we don't know. The answers really make it clear that some people don't want to understand the truth about everything. Society has made life so self-explanatory that the unknown has now become a quest to be kept secret. Science and new advances in artificial intelligence have made it possible for us to reach far more than we could ever imagine.

How do businesses collect and manage Big Data?

How to analyse qualitative data

When we conduct research, we use qualitative data to understand people's opinions and experiences or to determine whether or not a product or service is meeting customer needs. In the digital world, we're lucky to have a wealth of qualitative data to work with. But how do you sort through this information and retrieve the details that matter most?

Getting readers to see content

You know that content marketing isn't a luxury or an aberration, but rather a necessity to drive sustainable traffic to your blog. The best way to get people interested in your content is not just to write crap; it’s important to focus on the message, create a story line, and develop characters that your readers can relate to.