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Business Intelligence and Knowledge Management Differences

With an ever increasing volume of available information, how can one keep up and make use of it? And with so many tools, how can one differentiate between them? The Isseo team of developers has combined innovation with practicality to provide an all new way for you to find the right resources. We designed a highly sophisticated system that allows users to relocate your data in the cloud, while still allowing easy access via a mobile connection or directly from your desktop computer. Information simply has to be accessible – gathering, managing and utilizing information is an inevitable part of running any modern business. If you can’t get it, you can’t manage it, and if you can’t manage it, how do you effectively communicate your message? Two industries we serve with information management: Business Intelligence (BI) and Knowledge Management (KM). BI provides the tools and techniques to gain insight from data and information, especially those stored in various structures such as databases and retrieved on different platforms. KM is about creating, keeping, sharing and applying knowledge through business processes.

How to improve customer experience

How Can Artificial Intelligence Help Us?

Artificial Intelligence is having an immense impact on the lives of humans around the planet. It is estimated that it will contribute a whopping $15.7 trillion to the global economy by 2030! In addition to economic benefits, AI is also responsible for making our lives simpler. We're here to help you understand how AI is impacting all domains of our life and at last benefiting humankind:

Customer buying behavior and the sensory marketing role.

Consumers' emotions drive them to buy things they need, but also things they want. The way to influence this emotional state is through the five senses: sight, sound, feel, smell, and taste. You can design products that are visually appealing and give consumers a sense of the product from just looking at it. This can have a profound impact on whether or not a consumer wants to buy your product or service. Sensory marketing is an advertising method based on the purpose of engaging one or more of the five human senses including sight, hearing, smell, taste and touch. to create an emotional connection between consumers and products, services or brands. Although it has been applied in practice for a long time, it was not until the early 1940s, when marketers discovered how what people see affects advertising, research studies Formal studies of a more formal and scholarly nature are being conducted. The knowledge Cam shares below is just like a drop of salt compared to the works that humanity has built.

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

Top payment gateway in Vietnam

With the development of online payment systems, Vietnam has also witnessed a large number of online payment gateways being born. The competition among them is very fierce. A payment gateway is required to handle a huge number of transactions on a daily basis. The number can range up to millions per day, and the transaction volume can be even more than that. Vietnam’s eCommerce market is on the rise, with an estimated $6.388 billion in revenue by 2024. The Vietnamese commerce industry is expected to grow 30% between 2022 and 2025.

Ensuring compliance with General Data Protection Regulation (GDPR)

What You Need to Know About B2B Marketplaces

Are you a business owner or a buyer looking for easy access to multiple suppliers and products? Look no further than B2B marketplaces. These online platforms connect businesses with other businesses, providing a one-stop-shop for all your procurement needs. Not only do they offer convenience, but B2B marketplaces also provide endless benefits such as increased visibility, enhanced customer experience, and improved sales opportunities.

How do companies exploit impulse buying to drive sales?