
Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.
Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.
A million-dollar question: "Is online shopping really so appealing to consumers in India that they will continue to do so even when the promotions are gone?". In terms of internet traffic, India is the largest e-commerce market with 150 million visitors per month, followed by China with 124 million visitors per month. With a growing middle class and the growing popularity of online shopping, it is predicted that Asia will surpass North America and Europe as the largest e-commerce market in 2019. To understand the needs of an industry, you need to deeply understand its market. According to some reports, India is the second largest market in the world with $90 billion annual turnover in the offline retail sector compared to $79 billion in the global e-commerce industry. However, even though the Indian ecommerce market is growing rapidly and there are nearly 100 million users on mobile phones across India, it only accounts for 5 percent of total retail industry sales.
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