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Is influencer marketing the most powerful form of marketing?

Influencer marketing is a marketing strategy that relies on the endorsement of influential people to promote and sell products or services. It makes use of social media, blogs and other forms of media. Influencers are usually active users on social media, who have a medium level or high level of influence in their community.

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

How Can Artificial Intelligence Help Us?

Artificial Intelligence is having an immense impact on the lives of humans around the planet. It is estimated that it will contribute a whopping $15.7 trillion to the global economy by 2030! In addition to economic benefits, AI is also responsible for making our lives simpler. We're here to help you understand how AI is impacting all domains of our life and at last benefiting humankind:

The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

What is Social Marketing Mix Strategy

Traditional Project Management and Agile Project Management Approaches Comparison

Traditional Project Management and Agile Project Management Approaches Comparison is a book that compares the two approaches.

Will Artificial Intelligence Replace Humans at Job?

If you’re dreading the future, worry not — robots will take some jobs away from humans and there is actually a chance that AI will create new jobs. There are two sides to this coin: robots and AI will take some jobs away from humans — but they will also create new ones.Since 2000, robots and automation systems have slowly phased out many manufacturing jobs –1.7 million of them. On the flip side, it’s predicted that AI will create 97 million new jobs by 2025 Sean Chou believes that we all need to learn how to adapt comfortably with our new robotic overlords, but there are some who think otherwise. In an interview with the New York Times, he voiced his opinion that robots are stupid and can only be fed the same data over and over again, having no intelligence of their own. In blunt words, he says: "They’re dumb as s***." Robotic automation will eliminate many jobs in the near future, but it won’t be a job destroyer. In fact, it’s likely to lead to more self-employment and alternative work arrangements, which is one reason why the IBR study found that there’s no evidence that low-level workers — such as teachers, nurses and other professionals — will be affected at all by AI technology.

The trend of early retirement in the young generation

Fire is the trend of many young people in recent years. Their goal is to become financially independent and retire early. A FIRE lifestyle, however, is not as simple or easy as it sounds. There are many factors that your retirement plan should consider before retiring and reaching this goal. Early retirement is not only a significant financial decision but also bears long-term consequences on your life.

Difficulty in building a well-recognized brand name

Building an exceptional brand is not as simple as it seems. There are thousands upon thousands of upstarts claiming to be the newest brand on the block, but achieving excellence is in no way a matter of finding the next hottest trend. Indeed, it requires both determined effort and tactical customization to create something memorable.