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Customer journey mapping and its application

Have you ever wondered what your customers go through before and after purchasing your product or service? Understanding their journey is crucial for businesses to provide exceptional customer experiences. This is where customer journey mapping comes in handy. It helps visualize the entire process of a customer's interaction with a brand, from initial awareness to post-purchase evaluation. In this article, we'll explore the benefits of creating a customer journey map, how to create one yourself and tools that make it easier, as well as its various applications.

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

How to analyse qualitative data

When we conduct research, we use qualitative data to understand people's opinions and experiences or to determine whether or not a product or service is meeting customer needs. In the digital world, we're lucky to have a wealth of qualitative data to work with. But how do you sort through this information and retrieve the details that matter most?

Setting the right price for your product/ service

Whether you're a small business owner, an entrepreneur, or a marketer, understanding how to set the right price for your products or services is crucial for success.

Pricing can make or break a business, as it directly impacts profitability and customer perception. But fear not! In this blog post, we will guide you through the intricacies of pricing and provide valuable insights on how to develop an effective pricing strategy. We'll delve into factors to consider before setting a price, different pricing strategies available to you, conducting market research and analysis, calculating costs and profit margins, adjusting prices over time, and even share some tips for mastering the art of effective pricing. Here's your chance to dive into the fascinating world of pricing strategy. Let's discover how to maximize profits while satisfying your customers!

Cancer Patient Engagement

Aggressive vs. Discrete Marketing: What Works Best for Generation Z

The answer to this question can vary depending on who you ask – and the kind of business you own. For example, a company that engages in aggressive marketing tactics but doesn't have any competitors should be able to get away with a more discrete approach. However, if your business has many rivals, it might be more appropriate to think strategically about how you're going to stand out from the competition. Regardless of which strategy you choose, though, there are five important things that you should consider before diving head first into any marketing campaign.

10 CRITICAL STEPS TO CREATE A POWERFUL MARKETING PLAN

7 CRITICAL STEPS TO CREATE A POWERFUL MARKETING PLAN

Making marketing plan is critical step in business operation. The good plan can help business to uplift sales, and the bad plan can lead to fail. These days, after Covid-19 pandemic time, businesses need to find the good way to survive, and it is requirement to have smart marketing plan, not to burn marketing budget. Every marketing plan should be measurable, show ROI (Return on Investment).

Social Media Marketing vs. Community Management: Differences and Use Cases

Social media marketing and community management are often used synonymously. While social media marketing and community management are closely intertwined, they’re actually separate functions. Social Media Marketing You'll build a relationship with your users through content marketing.

Customer Journey Mapping