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Effective Policy Advocacy and Five Basic Management Skills

Research programmes often culminate in the publication of research findings in international peer-reviewed journals and books. In reality, it is highly unlikely that these outputs will reach policy makers, who are generally time-poor. There is therefore a risk of research findings remaining on the fringe of policy debates and decision making. One way of addressing this gap is to focus on policy-relevant outputs, which are more likely to provide meaningful guidance and decision-making. This requires a more pro-active, targeted and defined advocacy strategy.

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.

Professionalism, Respect, and Effective Communication as Everyday Practiced in the Workplace

Customer Personas (CPs)

What is Social Marketing Mix Strategy

Understanding Agile Supply Chain Management in the Fashion Industry

Fashion is a continuous, dynamic and evolving industry where new trends are created every season by changing consumer preferences. Developed to meet the demand of time-strapped consumers, fashion retailers have revolutionized the fashion industry with the introduction of “fast fashion”. The popularity and widespread adoption of fast fashion strategies has made it possible for brands and retailers to offer affordable yet high-quality clothes at competitive prices.

What is Auction eCommerce

An e-auction is an online marketplace where the sellers and buyers are not present physically in the same place, but interact remotely through a website

How to attract talent for business

The ability to attract talent is essential for business success. Many companies focus on the salary their employees receive and overlook other resources such as benefits, training and career growth opportunities. Workers are one of the most valuable assets for any company because they add value above and beyond their salaries. Therefore, developing a strong human capital management strategy can help businesses attract and retain talented workers

Social Media Marketing vs. Community Management: Differences and Use Cases

Social media marketing and community management are often used synonymously. While social media marketing and community management are closely intertwined, they’re actually separate functions. Social Media Marketing You'll build a relationship with your users through content marketing.