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Customer Acquisition and Customer Retention: which one is more important

Before you sign up for a new business, you should ask yourself whether it is more important to find new customers or retain old customers. The more customers you have, the higher your return will be to the initial investment in the business. The average lifetime value of a customer is about 6 times higher for those who use their services once than those who use their services regularly. Therefore, losing a customer through lack of loyalty is much more expensive than gaining a new one by your brand advertising efforts.

Impact of leads generated from different social media platforms

Social media has continued to grow and evolve from being an optional channel for brands to often being the cornerstone of their social media marketing strategy. With this evolution there are more tools to help marketers in their process and a new wave of technological advances has also set in motion. Social media is a powerful marketing tool, and it provides you the opportunity to create and reach out to many more customers than you would be able to with your traditional methods. By creating a presence on social media, you are able to influence others in ways that will ultimately lead them to buy from your brand. Social media can be an effective way to find potential customers and lead generation if you use their power for what it’s meant to be used for. Although social media is primarily a communication tool, there are several ways it can be used as an aid in lead generation. For example, looking at your brand audience on social media networks will help you determine who might consider your product or service. You can also use these same channels to target certain customers based on their location and interests, creating opportunities to reach them personally while they are online.

Poorly Executed Market Research

Procurement Department and untold stories

The procurement department is where it all happens.

Discuss the best remarketing strategies for small-scale companies.

There are a number of marketing strategies that can help the small entrepreneurs in their business activities. Marketing strategies can be divided into two major categories – internal and external marketing strategies. Internal marketing strategies are those that a company uses to increase sales, reduce costs, minimize risk and influence other employees to perform well. External marketing strategies focus on attracting potential customers through advertising or communication with companies or individuals outside of your organization.

History of Social Media Marketing: The Most Noteworthy Successes

If you think the best thing about social media marketing is how easy it is to get started, think again! The ability to connect with people on a truly personal level has opened up so many new doors for brands. But to be successful, that communication needs to be real. And that means being authentic, flexible and scalable – all of which are difficult when social media marketing first starts out.

How does television advertisement impacts the customer’s top mood?

TV advertising can create an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on TV advertising investment involves more than just looking at an immediate increase in sales. The true power of TV advertising can offer an immense return for your business. Here are a few ways you can see the true power of TV advertising.

What is cost and cost benefit analysis

A cost-benefit analysis is a systematic process used to analyze which decisions to make and which to forgo. Treating a potential benefit or loss as a dollar value, the analyst then subtracts the total costs associated with taking that action. The resulting figure is called a net benefit; if it's positive, then investing in the project is worthwhile; if it's negative, then it isn't. Some analyzers also build models to assign dollar values on intangible items, such as goods and services, health care benefits and risks, and so forth.

What is e-CRM and its use in marketing

Work is a fundamental activity and crucial to culture of any organization. It helps to improve efficiency, productivity and competitiveness of an organization. This course will explain the role of work in business and how it relates to competitive advantage E-CRM software is a customer care and management application that was born, effectively serving business operations. E-CRM software has a number of features such as customer service management, customer communication and sales leads generation etc. E-CRM software can do more than just managing customers; it also helps to track customer activities and collect data to be used in other applications, like marketing automation. Magenest is specialized in developing website, E-Services and CRM Software.