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The era of internet marketing

The era of internet marketing has gone mainstream and is now being used by many companies.

How Artificial Intelligence and Machine Learning Can Impact Market Design

In the age of machine learning and AI, there is a lot of conversation happening around Artificial Intelligence, Machine Learning, and using algorithms to shape the future of Design and the role of the designer. But how is that changing the way we work in the near future? AI and Machine Learning can be used in the Marketing and Retail industry to forecast consumer demand and producer supply as well as help target products and activities to finer segmented markets. Artificial Intelligence and Machine Learning are used in marketing to avoid market outcomes causing a high variance in prices, or worse, blackouts.

Artificial Intelligence as a Positive and Negative Factor in Global Risk

Futurist philosopher Nick Bostrom has outlined three dangers of AI development: (1) the risk of cognitive bias, in which people may misinterpret their actions or imagine themselves as having acted; (2) the potential for catastrophic loss of human values; and (3) the problem of controlled AI (Euler 2020).

WHY BUSINESSES SHOULD TAKE ADVANTAGE OF TECHNOLOGY-LED SOLUTION

Customer Personas (CPs)

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.

How Does the Digitization of Healthcare Help Medical Science?

Digitalization has spread through the aspects of human life like wildfire, but with a more positive effect.

Hacking growth by understanding your customers

Maintaining Project Networks in Automated Artificial Intelligence Planning

AI and Machine Learning is the most recent development in data science. It automatically discover patterns, learn from signals, and make predictions with very little human input. Unlike previous AI-related technologies, which were used primarily for military applications, this trend will be a significant business application in project management. Artificial intelligence is no longer confined to cutting-edge IT and technology applications. AI has already begun to make inroads into more traditional settings to augment or replace tasks traditionally performed by humans, including project managers. AI is already being used for administrative tasks such as maintaining registers and logs, automating meeting preparation such as room booking, emailing invitations, agenda drafting, and meeting minuting.