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Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.

Effective Policy Advocacy and Five Basic Management Skills

Research programmes often culminate in the publication of research findings in international peer-reviewed journals and books. In reality, it is highly unlikely that these outputs will reach policy makers, who are generally time-poor. There is therefore a risk of research findings remaining on the fringe of policy debates and decision making. One way of addressing this gap is to focus on policy-relevant outputs, which are more likely to provide meaningful guidance and decision-making. This requires a more pro-active, targeted and defined advocacy strategy.

What are key questions the investor normally ask startups

Are you an entrepreneur looking to secure funding for your startup? If so, then it's crucial that you're prepared to answer the key questions investors will ask. Investors want to ensure they're making a wise investment and are likely to grill you on everything from your business plan to financial projections. But don't worry, we've got you covered! In this article, we'll explore some of the most common questions investors ask startups and provide tips on how best to answer them.

Intelligent Analytics: Integrating Business Intelligence and Web Analytics

Business intelligence solutions are equipped with interfaces which are worthy of Business Intelligence. Web Analytics solutions analyse increasing amounts of data coming from the web and use this data to provide powerful insight into your business operations.

Hacking growth by understanding your customers

Business Intelligence, Accountant, and Marketing Intelligence

Business Intelligence systems provide data and reports to help your business be more successful. They allow the entire organization to take a broader view of the data and make better decisions. Look for a scalable system that allows for mobile access from wherever people are working, provides a range of connectors and integrations for you applications so you can pull in all the data needed to analyze the KPIs that your organization considers important, and supports a variety of different tools to help users visualize data with dashboards, create reports and use advanced analytics tools.

Growth Hacking – Inorganic Growth – Best Practice

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Spotlight on CSR, the next big thing in corporate responsibility. According to research from PR firm Edelman, 70% of consumers say they are willing to pay more for a business that supports worthwhile social causes. This is considered a point for businesses to target when they want to hit the buying psychology of consumers, and CSR is the term used by businesses to refer to this activity. So what is CSR and how does it effectively support business operations today, let's find out with MarketingAI how to achieve this.

Zero waste business and its potential growth