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Decision Trees: Business Intelligence, Data Latency, and Data Mining

The book begins with an overview of decision trees and discusses how decision trees are related to other concepts such as decision theory, optimization, and statistical inference. The author then explores the use of decision trees in data mining tasks and describes how these techniques complement and supplement other business intelligence applications, such as dimensional cubes (also called OLAP cubes) and data mining approaches, such as regression, cluster analysis, and neural networks. The author then demonstrates how decision trees can be used to solve real-business problems by applying them to scenarios in manufacturing, sales forecasting, CRM applications and marketing analytics.

Research thinking vs Design thinking

Research thinking vs. Design thinking

Can Marketing Help a Company Build Brand Equity

Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset

Doctor Engagement and Mobile apps - Solution for smart hospital

The doctor or physician engagement is a tactic put to work for establishing a balanced link between the doctors and their organizations.

Smart hospitals are the future of healthcare. They use cutting-edge technologies to provide the best care possible, while minimizing the costs associated with health care. Today's doctors have access to more information than ever before, but they often don't have the time or expertise to make sense of it all. That's where smart technology can help. Mobile apps are a great way for today's doctors to stay connected and up-to-date on their patients' health issues without having to leave their office or hospital.