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Interactive Content Marketing as an Emerging Content Marketing Strategy

Interactive content marketing is a powerful strategy that delivers exceptional results. It's one of the most effective and sustainable forms of marketing, but it takes a detailed plan to implement. Here are some great ideas you can use for your interactive marketing program. It’s no wonder that digital marketing has become so crucial to ensuring that a business is heard above the noise in today’s digital world. With the ever-changing landscape, it’s not easy to stay on top of new techniques and tools. While it’s not getting easier to market your product, marketing is becoming more important than ever. Competition is increasing within the marketplace and today’s consumers only have so much attention to give to their products, making it more critical than ever before that marketers understand their customers and provide services that solve pain points.

What are key questions the investor normally ask startups

Are you an entrepreneur looking to secure funding for your startup? If so, then it's crucial that you're prepared to answer the key questions investors will ask. Investors want to ensure they're making a wise investment and are likely to grill you on everything from your business plan to financial projections. But don't worry, we've got you covered! In this article, we'll explore some of the most common questions investors ask startups and provide tips on how best to answer them.

Business Intelligence: Applications, Trends, and Strategies

Modern businesses have increasingly been focusing on analysing and evaluating their data so they can take action with the most relevant information at their disposal. Business Intelligence (BI) has undergone significant transformation in recent years and certainly is not being superseded by artificial intelligence. In fact, it has become more efficient and user friendly since moving to the cloud, utilising AI and machine learning, and its embedded implementation. Business Intelligence (BI) was an integral part of the organization, helping in analytics and decision making. Today's business leaders know that data is a valuable asset that needs to be used effectively to ensure efficient company processes. They require powerful data analysis tools to help them in the decision-making process. Businesses are embracing sophisticated analytics and data science to gain insights and make more informed decisions, the result; turning your BI department into a profit centre."

Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis

The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.

Will Artificial Intelligence Replace Humans at Job?

If you’re dreading the future, worry not — robots will take some jobs away from humans and there is actually a chance that AI will create new jobs. There are two sides to this coin: robots and AI will take some jobs away from humans — but they will also create new ones.Since 2000, robots and automation systems have slowly phased out many manufacturing jobs –1.7 million of them. On the flip side, it’s predicted that AI will create 97 million new jobs by 2025 Sean Chou believes that we all need to learn how to adapt comfortably with our new robotic overlords, but there are some who think otherwise. In an interview with the New York Times, he voiced his opinion that robots are stupid and can only be fed the same data over and over again, having no intelligence of their own. In blunt words, he says: "They’re dumb as s***." Robotic automation will eliminate many jobs in the near future, but it won’t be a job destroyer. In fact, it’s likely to lead to more self-employment and alternative work arrangements, which is one reason why the IBR study found that there’s no evidence that low-level workers — such as teachers, nurses and other professionals — will be affected at all by AI technology.

Types of patient engagement

Patient engagement is enabling patients to participate in their health care decision making in ways that are meaningful to them. Patient engagement is an important part of healthcare today, and it has become even more important as technology advances. With the help of digital tools, patient engagement is becoming easier and more effective. But what exactly is patient engagement? How do you measure it in a way that makes sense for your healthcare practice? What types of patient engagement are available to patients today? These are some of the questions we will be exploring in this blog post. We'll look at the different types of patient engagement, how they can help healthcare providers, and how to measure their impact on patient outcomes. By the end of this post, you'll have a better understanding of how to use different types of patient engagement to improve care delivery.

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

How did Google’s mobile-first index affect online marketing?

Decision Trees: Business Intelligence, Data Latency, and Data Mining

The book begins with an overview of decision trees and discusses how decision trees are related to other concepts such as decision theory, optimization, and statistical inference. The author then explores the use of decision trees in data mining tasks and describes how these techniques complement and supplement other business intelligence applications, such as dimensional cubes (also called OLAP cubes) and data mining approaches, such as regression, cluster analysis, and neural networks. The author then demonstrates how decision trees can be used to solve real-business problems by applying them to scenarios in manufacturing, sales forecasting, CRM applications and marketing analytics.