In an integrated approach to technology development, people should be central in the development of technology. This paper discusses the current areas of technology development and market research in a business environment and proposes an integrated approach to bridge the gap between technology and people; in which people rather than market sizes become central in the development of technology.
Read more ...Big businesses often fear the day when they will have to invest in enterprise-level BI tools and software. For example, you may hear them say, "Why should we care about that? It doesn’t make sense because our data is not right or compatible with the tool." Believe it or not, this kind of thinking is holding back a lot of smaller companies from really taking advantage of the information they are storing in business intelligence applications.
Read more ...Traditional BI solutions have grown progressively more complex and costly over the last decade. They also require users to be formally trained as well as managed. These issues are compounded by the lack of a comprehensive solution for every industry, use case and size environment. In this era of big data, it is crucial to understand what makes a business intelligence framework so successful — and understand how you can adopt and leverage it in your own organization.
Read more ...Social media marketing and community management are often used synonymously. While social media marketing and community management are closely intertwined, they’re actually separate functions. Social Media Marketing You'll build a relationship with your users through content marketing.
Read more ...Artificial Intelligence (AI) devices are undoubtedly the talk of the tech world. With their ability to adapt and learn, we’ve been able to create more human-like machines than ever before. But the question remains: will AI devices become our best friends?
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