E-Commerce’s biggest retail holidays are behind us, but the competition is heating up. Supply chain disruption, shipping delays, worker shortages, and global conflict have changed how the world does business. 2022 has already seen a number of emerging trends take off and make their way into B2B ecommerce: faster-fulfilled orders, personalization, and customer self-service being just some.
Read more ...In this paper, we describe the concept of social business intelligence (SBI) in order to describe its scope and aim. The applicability of SBI was explained, followed by an outline of its benefits and drawbacks. Moreover, we discuss topics as the main component of a topic hierarchy and outline its challenges. Afterwards, we introduce a reference architecture for SBI that has been formulated based on the core concepts outlined above. We illustrate the utilization of our proposed architecture by describing two particular implementations specific to query performances and to our meta-star approach. Finally, some experimental results are presented for topic queries within our system as well as for various query executions performed with different volumes of textual data available for aggregation in a real context (Filipino auctioning sites).
Read more ...The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.
Read more ...Interactive content marketing is a powerful strategy that delivers exceptional results. It's one of the most effective and sustainable forms of marketing, but it takes a detailed plan to implement. Here are some great ideas you can use for your interactive marketing program. It’s no wonder that digital marketing has become so crucial to ensuring that a business is heard above the noise in today’s digital world. With the ever-changing landscape, it’s not easy to stay on top of new techniques and tools. While it’s not getting easier to market your product, marketing is becoming more important than ever. Competition is increasing within the marketplace and today’s consumers only have so much attention to give to their products, making it more critical than ever before that marketers understand their customers and provide services that solve pain points.
Read more ...The emotion is a fundamental part of human behavior and an important factor in our lives. Emotions play a decisive role in every decision-making moment, from the most important decisions such as voting or choosing a partner to other less important moments. Emotions are a powerful tool for marketers; they have the ability to draw consumers in and make them feel valued, whether these emotions are positive or negative. Emotions can be harnessed to enormous effects by emphasizing the emotional element of customers, brands can influence the way they interact with them in ways they want.
Read more ...AI marketing uses automated decision-making technology to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential; it can be applied across multiple industries, from health care through transportation and retail to entertainment, media and financial services.
Read more ...When used strategically, psychology pricing focuses on the number and format of prices available in your price list or on your website. It's a way to trigger subconscious responses from customers that help influence their buying decisions. While many businesses use psychological pricing tactics, there are several types across several industries. Research has shown that certain formats can elicit subconscious responses from consumers and encourage purchases. Because they are inexpensive to implement,psychological pricing is a popular method for many businesses across industries.
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