
What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.
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