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Should All Online Shops Offer Consumer Anonymity? Why?

In today’s digital world, there is no longer a need to be anonymous. With increasing prominence of internet in our daily life and with the rapid development of technology, privacy has lost their importance. We have become so dependent on technological gadgets that we don't even think about the concept of privacy for any critical or personal information. There are some risks to e-commerce, but there are risks to in-store shopping as well. Driving to a brick-and-mortar store puts a driver at risk for an accident. Swiping a credit card during checkout places a shopper at risk for credit-card skimming. No matter the venue, there will always be risk. As the e-commerce world continues to gain momentum and evolve, shoppers should keep several key security suggestions in mind.

How a customer might protect himself from the impact of direct marketing

How a customer might protect himself from the impact of direct marketing.

Advantages and Challenges of Targeted Marketing With Facebook Ads

Is Affiliate Marketing a Digital Marketing? Why?

Digital marketing is a combination of different strategies that help companies offer their products & services to the target audience. While traditional marketing still holds its place by billboards, distributing handouts, promoting on television and newspaper, etc., the digital marketing has opened-up new gates to market the products and services quicker, reaching out to vast customer base, and providing measurable insights of the marketing campaign.

Showcase your business with target client segment

Agile Business Process Development: Why, How, and When

Agility, agility, agility! Whatever your role in the agile process and whatever you need to do, Agile Business Process Development provides everything you need from an agile process perspective.

How Customer Satisfaction Affects Sales Performance

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

Product & Concept Innovation Cube (PCIC)