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Agile Methods Beneficial for Enhancing External System Design

More and more project managers have realized the benefits of agile project management methodologies. The flexibility, responsiveness and evolutionary nature of Agile projects make it a popular choice for expanding your roadmap. Agile is a process of product development. It relies on rapid and adaptive response to changing requirements, instead of long-term planning. It encourages short iterations for software development, meaning that developers deliver working product every 2-3 weeks. In addition, agile also provides transparency of information, which allows everyone involved in the project to know what's happening at all times. All projects must follow agile principles because they help teams make better decisions as they adjust to change (aka can adapt easily).

Data Science applicable for E-commerce

In today's digital age, eCommerce has become a significant part of our lives. Whether it's ordering groceries or buying clothes online, we all rely on eCommerce to fulfill our needs. However, have you ever wondered how these businesses manage to predict your preferences and recommend products? The answer lies in the power of data science! Yes, you read that right- Data Science is applicable for eCommerce too! In this article, we'll explore what data science is and how it can be used to benefit eCommerce businesses. So buckle up and let's dive into the world of data-driven decision-making in eCommerce!

A study on how to make customers purchase goods and services in the luxury category

As a part of luxury retail, we often talk about how exclusive products are what sets aside luxury brands from traditional retailers. However, given the nature of luxury businesses, we often forget that there is also an incredible attention to detail given to every single customer at Gucci and Jaguar. Each piece created by the designers at these brands is beautifully crafted for each customer, taking priority over everything in their mind. The service provided in their stores is designed to impress not just with product but with extraordinary customer care as well.

New Israeli research in education

According to a report by the Shoresh Institute for Socio-Economic Research written by Professor Dan Ben-David, 50% of Israeli children living in the fast-growing regions of Israel are receiving inadequate education. According to Israeli law, all Israeli state schools must take 80% of the students in their respective communities. During 2008-2012, many schools simply did not enroll the required number of students because they felt they could not offer an adequate education or there simply wasn't enough funding.

Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment

Studies have shown that social media marketing can be more effective for targeting women than men. In fact, 80% of women on Facebook engage with brands on that platform, versus only 40% of men. Women are more likely to use social media than men, and this can influence their purchases. More than half of women report that they trust brands more than men, and the same percentage believe that their connections on social media could result in a better purchase experience or impact the companies’ brand in some way (according to interviews conducted by Facebook and Amazon).

Optimizing business for voice search

Voice search is the hottest new trend in the web industry. You can already find voice search on your smartphone, but soon you can find it everywhere on the web, too! And with that change comes a few questions: what do I need to know about voice search? How do I make sure my website is optimized for it? How do I know if my site is ready?

Upsell and Cross-sell with Loyalty Program

Loyalty programs are used to reward customer behavior and increase customer engagement.

Loyalty programs are used to reward customer behavior and increase customer engagement. Any customer who has purchased a product once can be considered a loyal customer - those that return for more. Companies who can keep customers loyal are those who use loyalty programs effectively. Loyalty programs can be an effective means of driving customer loyalty and retention, which helps an organization generate revenue, increase referrals and achieve overall growth. These programs typically require less overhead than acquiring new customers and tend to help organizations avoid additional marketing costs in the long-term. Loyalty programs are especially helpful for existing clients, who continue to source products or services from their favorite businesses even after they've made a purchase.

Product & Concept Innovation Cube (PCIC)

Overview of the automotive market in Vietnam

Vietnam, a country known for its breathtaking natural landscapes and rich culture, has been rapidly developing in recent years. One of the industries that have seen significant growth is the automotive market. With an increasing middle class, rising purchasing power, and favorable government policies, Vietnam's automotive industry has become a hotspot for automakers around the world.