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Significance of studying consumer behavior in an international business.

This course focuses on the importance of studying consumer behavior in an international business.

A survey of the impact of augmented reality on marketing experiences

Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.

Could cash be replaced by e-wallet in terms of payment?

How to analyze qualitative data

Exploring the Impact of Artificial Intelligence: Prediction versus Judgment

Humans use the predictions to make decisions. The new classical economics can be described as a theory of exchange, wherein a community provides individuals with the optimal locations and requirements for their activities, so that the required inputs are located close at hand, however their desired outputs are not where they are produced. Decision-making is about the most challenging aspect of human life. That is why you can find so many different kinds of decision-making tools in modern businesses. However, with the rapid increase in big data analytics and artificial intelligence technology, AI is gradually becoming a trend which is being adopted by a large number of companies around the world.