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How to increase your followers on Instagram?

Instagram is the fastest growing social media platform in the world.

The Relation Between Brand Personality and Identification With Brand Loyalty

The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.

Is radio a good method of advertising today?

Research Methodology on Agile Project Management

Global marketing: How do companies incorporate standardization?

DIGITAL TREND IN BANKING INDUSTRY

The tomorrow of digital banking will correspond to the quickest developmental rate ever noted.

Product labels and the significance of the customer’s attention.

The product labels are sometimes something that people buy, but more often than not it is mostly the manufacturers of our products who have to use them.

Touchpoint Effectiveness Audit (TEA)

Vietnam Economical Factors