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How Facebook helps a business to grow?

The availability of Facebook for small businesses and for the SMEs has become an essential element of business development strategy in Vietnam. Small business growth significantly depends upon knowledge, brand awareness, reputation and recognition by consumers. Thus, access to Facebook platforms can help businesses to rank higher among their competitors through effective marketing strategies. Facebook is a business platform that allows businesses to take advantage of, exploit and develop for their own businesses. It’s our mission to help you understand how Facebook makes businesses better by making it easier for you to: Connect with the people you know; Simplify & save time for the updates you care about; Find relevant information about topics that keep your mind fresh and active; And find ways to connect with your friends, family and professionals globally. The potential of Facebook as a marketing tool is not difficult to understand. First, it has a huge number of users who are present and active on social media every day. According to the latest report of We Are Social 2019, in Vietnam, Facebook is the 2nd most visited website after Google, the social networking platform Facebook Messenger ranks 3rd in terms of active users. The total number of customers that are approached monthly from advertising (Monthly Active User) reaches more than 61 million people, in addition, the average Vietnamese people spend up to 4 hours and 30 minutes on social networks every day… These figures That said, your potential customers are present and active on this platform every day, that's why businesses can't ignore the implementation of marketing activities on the Facebook platform. The use of social networks can help you in gaining new customers and increasing sales. Fanpage represents the face of your business on a social network, helping you to reach target customers. The combined use of these two platforms will help businesses grow in both sales and brand awareness.

The Metaverse – A new digital marketing trend

In the changing technological environment, brands have begun to embrace new technologies to experiment and create. They will continue to experiment with technology trends and new initiatives to drive value for customers, who can now be a part of their personal experience and engagement. In 2022 and beyond, one of the brand's most innovative ideas is about Metaverse related concepts. This year's new product line includes Metaverse Wanderer, an interactive game leveraged on the Metaverse' creator virtual world. Metaverse is a virtual platform that combines a wide range of virtual and augmented reality technologies. These digital platforms include social media and interactive platforms, which a user can use to interact in some way. Social interaction means that users can communicate directly with each other and there’s a possibility that you could experience products, digitized stylized 3D environments and creative materials using Metaverse technology.

How to measure brand health with the target customers

Brand health is crucial for the success of any business. It's what sets you apart from your competitors and helps build a loyal customer base. But how do you know if your brand is healthy? The answer lies in measuring it with your target customers. By understanding their thoughts, feelings, and perceptions towards your brand, you can get a clear picture of where you stand in the market. In this article, we will explore the importance of measuring brand health with target customers and provide tips on how to do so effectively.

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

What Are the Ethical Challenges for Companies Working In Artificial Intelligence?

AI is essential for improving productivity, analyzing vast amounts of data, and reducing costs. It's even helping in the search for aliens, or in creating the next generation of AI-based robots. Today, artificial intelligence is essential across a wide range of industries, including healthcare, retail, manufacturing, and even government. We may assume that artificial intelligence can help us save time, solve problems and make our lives easier. But there are ethical challenges with AI, and as always, we need to stay vigilant about these issues to make sure that artificial intelligence isn’t doing more harm than good.

Robotics and its benefit in manufacturing

The understanding of Organizational Management Skills and Leadership Skills

Comparing Organizational Management Skills and Leadership: What Are Differences

In this leadership vs management article, we will dig deep into the differences between leadership and management. A few years ago, leaders, entrepreneurs, and innovators created companies, whereas managers were hired to run their operations. But, nowadays, you will notice that our educational system is mostly geared towards management education. Also, there is a perceptual change that treats both management and leadership as the same, which is not a mere reality. So, in this leadership vs management article, we will dig deep into the differences between leadership and management.

Agile Project Management Concept Definition and Description

The term agile is a project management method that rewards small, frequent improvements over large and infrequent changes

Optimizing Business Intelligence Results Through the Strategic Application of Software Process Model

Business intelligence software development is a multi-faceted process that aims to improve your business operations and generate actionable data through insights. This includes everything from generating reports and creating charts, to superior online business applications that allow you to manage time, costs, and customer information more effectively. Through a robust combination of machine learning, advanced algorithms and human expertise, the analytic capabilities of our platform provide an unparalleled lens through which to view your business. You get immediate insight into operational efficiencies, market trends and emerging opportunities. Select the right tool for your business needs. From standard BI tools that can be used by any size organization to custom BI tools designed to fit your unique business needs, we have a solution for you.