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Importance of marketing mix on organization’s performance

A successful marketing strategy should be realized not only through the development of a product or service, but also entails the means for creating awareness, building market share and increasing sales. The goals of a marketing strategy could be tailored to specific industry needs, risks and opportunities that arise from studying the competition and other companies in similar markets. An effective marketing strategy will achieve its objectives by understanding customers and improving their experience with your company. This may take the form of developing products or services that are appealing based on what they want and what they want less, helping them solve problems while satisfying their interests etc

Robotics and its benefit in manufacturing

Components of Customer Relationship Management Strategy

As the need for effective customer relationship management increases, so will the importance of building solid customer relationships. When you have good customers who are satisfied with their products and services, they will be more likely to purchase from you in the future. Building a strong customer base takes time and hard work but it pays off in the end.\Customer relationship management is a strategic and tactical methodology to create, capture, retain and drive profitable relationships with customers. It’s about managing your entire customer file, from initial contact to the end of sale.

Will Artificial Intelligence Replace Mankind?

Artificial intelligence (AI) is the ability of a machine or computer to emulate the processes of the human mind. The term was coined in 1960 by British computer scientist Alan Turing in his paper on mathematical logic, but AI has long been used as a catch-all phrase, originally encapsulating all attempts at replicating human mental abilities You might have heard of the famous words- It is impossible to build a robot that is smarter than humans. The same thing applies to AI or artificial intelligence. So, what exactly is AI? In simple words, it refers to using algorithms or rules to solve problems. And when you use these rules and algorithms, they can create solutions which are better than human brain in solving problems. There are many uses of AI including making video games more realistic by creating new ways of videos and images with more depth, acting as helpers in dangerous situations by connecting with people who are injured and so on.

Big Data Analytics and Business Intelligence in Industry

What is Business Intelligence? Business intelligence is the use of data to help companies make educated decisions with the right information. BI, if done manually, needs a lot of resources and time. It is an integral part of the process and helps simplify and automate the process as well as generate qualitative reports Business intelligence is the process of bringing together data and information management tools to enhance customer experience, increase productivity and profitability, improve business processes, and make better decisions. This process involves the consolidation, analysis and presentation of business information to users of all kinds for the purpose of enhancing strategic and operational decision-making. BI encompasses a variety of technologies that automate the management of data, integrate multiple sources within the enterprise, and present results in a meaningful way that helps users make better decisions. The modern business intelligence (BI) model follows a bottom-up approach and allows users to interact with data and make strategic decisions at their own level. A simple example, an employee needs to see his salary details as compared to his colleagues. He can do so by logging into the employee portal, and then clicking on the salary tab, which is accessible via a link that appears on every account. Afterwards, he can customise this dashboard by entering his own information – total earnings, bonus percent etc.

Instagram versus Facebook- Which is a better marketing platform?

Facebook and Instagram are two of the most visited social media platforms by users whose age is between 14—18. It is a good platform to capture your market base and serve them with relevant products, which can be bought online. The key factor here is that both Facebook and Instagram allow you to create a Twitter-like experience in terms of content. For instance, people like to get their news from Facebook and this is why it has become very popular nowadays among teens and young adults. In this day and age, it’s almost impossible to ignore the power of social media. With Facebook still the top social media platform for total active users, why would you want to give up such a dominant position? If you’re not using Facebook for your business today, why not start? Once you start showing up on Facebook regularly, you’ll find that there are multiple ways in which it can be beneficial for your business. Facebook has more than 2 billion users, that is 1 in every 5 people on Earth. With billions of active users, it’s clear that both Facebook and Instagram are very powerful and offer many opportunities for businesses to grow their brands and engage consumers. Moreover, with both platforms having connections with each other and connecting with many users , the value of cross-promotion is very high.

Digital transformation barriers which prevent the growth of businesses

Digital transformation represents a fundamental change in technology, business models and behaviors that a company needs to adopt to be able to compete in a rapidly changing digital-centric economy. Digital Transformation (DT) offers tremendous opportunities for growth and provides businesses with an important competitive advantage. However, the adoption of new technologies and the use of new methods will not be sufficient if there are no clear strategies for achieving defined goals.

Which social media platform is the best for baby products?

Agile research in product development

Agile method is growing and widely used in most businesses because Agile has the ability to help complete work easily and quickly. Agile helps you to iteratively deliver products, so you can get feedback on how much it's needed, or if it even works at all. Through this process you can discover your product’s true requirements, make adjustments and then deliver the product faster which ultimately saves time and money. In Vietnam, Agile has not been widely adopted. However, it is possible to reduce the number of steps and shorten the overall work processes.