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Buying products online- What do the customers look for?

Another thing that makes the Web a popular choice among shoppers is the freedom to get their orders right away. Going through the process of buying something and waiting for it to arrive at their doorsteps can be extremely frustrating, especially if you are in a rush. This is why online shopping has become so much more prominent within our society. With online shopping, customers can browse products without having to find the time to physically search for them, or even look up the product from physical stores in real time.

5 ways to win with CX

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Customer Acquisition and Customer Retention: which one is more important

Before you sign up for a new business, you should ask yourself whether it is more important to find new customers or retain old customers. The more customers you have, the higher your return will be to the initial investment in the business. The average lifetime value of a customer is about 6 times higher for those who use their services once than those who use their services regularly. Therefore, losing a customer through lack of loyalty is much more expensive than gaining a new one by your brand advertising efforts.

How to analyze qualitative data

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