Spotlight on CSR, the next big thing in corporate responsibility. According to research from PR firm Edelman, 70% of consumers say they are willing to pay more for a business that supports worthwhile social causes. This is considered a point for businesses to target when they want to hit the buying psychology of consumers, and CSR is the term used by businesses to refer to this activity. So what is CSR and how does it effectively support business operations today, let's find out with MarketingAI how to achieve this.
Read more ...AI and Machine Learning is the most recent development in data science. It automatically discover patterns, learn from signals, and make predictions with very little human input. Unlike previous AI-related technologies, which were used primarily for military applications, this trend will be a significant business application in project management. Artificial intelligence is no longer confined to cutting-edge IT and technology applications. AI has already begun to make inroads into more traditional settings to augment or replace tasks traditionally performed by humans, including project managers. AI is already being used for administrative tasks such as maintaining registers and logs, automating meeting preparation such as room booking, emailing invitations, agenda drafting, and meeting minuting.
Read more ...Business Intelligence systems provide data and reports to help your business be more successful. They allow the entire organization to take a broader view of the data and make better decisions. Look for a scalable system that allows for mobile access from wherever people are working, provides a range of connectors and integrations for you applications so you can pull in all the data needed to analyze the KPIs that your organization considers important, and supports a variety of different tools to help users visualize data with dashboards, create reports and use advanced analytics tools.
Read more ...When we conduct research, we use qualitative data to understand people's opinions and experiences or to determine whether or not a product or service is meeting customer needs. In the digital world, we're lucky to have a wealth of qualitative data to work with. But how do you sort through this information and retrieve the details that matter most?
Read more ...Running Facebook ads effectively is a question asked by most businesses that are just starting and doing business on the Facebook platform. Running Facebook ads effectively means creating, placing and managing ads that are relevant to your target audience, have high delivery rates, can be measured for return on investment and get clicks. If you are just starting out or getting started with Facebook advertising services, you should learn how to run Facebook ads better, first.
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