Effect of emotional targeting of brands on customers

Effect of emotional targeting of brands on customers

The emotion is a fundamental part of human behavior and an important factor in our lives. Emotions play a decisive role in every decision-making moment, from the most important decisions such as voting or choosing a partner to other less important moments. Emotions are a powerful tool for marketers; they have the ability to draw consumers in and make them feel valued, whether these emotions are positive or negative. Emotions can be harnessed to enormous effects by emphasizing the emotional element of customers, brands can influence the way they interact with them in ways they want.

Critical research on how AI will help make better marketing decisions

Critical research on how AI will help make better marketing decisions

AI marketing uses automated decision-making technology to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential; it can be applied across multiple industries, from health care through transportation and retail to entertainment, media and financial services.

Social media marketing: Which platform is more influential for baby products?

Social media marketing: Which platform is more influential for baby products?

Doctor Engagement and Mobile apps - Solution for smart hospital

The doctor or physician engagement is a tactic put to work for establishing a balanced link between the doctors and their organizations.

Smart hospitals are the future of healthcare. They use cutting-edge technologies to provide the best care possible, while minimizing the costs associated with health care. Today's doctors have access to more information than ever before, but they often don't have the time or expertise to make sense of it all. That's where smart technology can help. Mobile apps are a great way for today's doctors to stay connected and up-to-date on their patients' health issues without having to leave their office or hospital.

Agile method in product development

Agile method in product development

Brand marketing and political campaigns

Brand marketing and political campaigns

What is the impression of click-baited sponsored content on the consumers?

What is the impression of click-baited sponsored content on the consumers?

Content is king and clickbait is a form of it that takes a singular meaning. It lists a headline or an excerpt or two and leaves the rest to the reader’s imagination, hoping they’ll click on an article that really talks about this thing you want them to look more into. Content Marketing is an important pillar of your overall Small Business marketing strategy, but it’s not always easy to know what is appropriate or not. Just like any other aspect of your business, you need to be open and honest with your customers if you want them to buy from you rather than someone else. There is a fine line between being helpful and intrusive, and this is one that every content creator needs to be aware of and control how their brand looks online.

Artificial Intelligence And Law: A Review Of The Role Of Correctness In The General Data Protection Regulation Framework

Artificial Intelligence And Law: A Review Of The Role Of Correctness In The General Data Protection Regulation Framework

In the next few years, artificial intelligence will have a profound impact on many industries, including legal. AI improves the accuracy of search results and customer service interactions by automatically identifying keywords for users to find information about products and services. Machine learning uses algorithms to improve their performance over time without any user direction or intervention, creating what's known as an autonomous algorithm. These algorithms analyze massive amounts of data and come to conclusions based on its own learnings without oversight from a human being.

Cost of talent acquisition vs. the cost of talent retention_ Which is higher

Cost of talent acquisition vs. the cost of talent retention_ Which is higher

As a business owner or HR professional, you understand the importance of having top-notch talent on your team. However, finding and retaining that talent comes at a cost. In today's competitive job market, it's essential to strike a balance between acquiring new employees and keeping current ones happy. But which one costs more? Is it more expensive to attract new employees or keep your existing ones satisfied?