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Online marketing and internet security

Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.

Mobile CRM ‘A Revolution in Sales’

The business industry has switched to an era where operations, approaches, and profits are getting doubled day by day

Agile: Why You Need You Use This System in Your Company

Agile businesses are poised to take advantage of the enormous opportunity that Digital Transformation represents. This presentation will focus on the five key phases of Digital Transformation, each being fully explained in detail. With an energetic presenter and a rich learning environment, we’ll dive right into this topic, understand what you need to do, and help you find your best path through the third digitized age.

How to create an effective procurement plan?

A procurement plan is the starting point for a sourcing process.

Business Intelligence/ Business Analytics

Business intelligence (BI) and business analytics are often used interchangeably. While both fields are closely related and often depend on one another, there are key differences between them. Business intelligence refers to tools and strategies that help businesses access the data they need to run their day-to-day operations, such as predictive analytics, KPI dashboards, and data extraction tools. Business analytics focuses more on understanding the information that is available and how it can be used for decision making. This distinction allows businesses to determine when each tool may be best applied. Business intelligence and business analytics are two of the most important fields in business, but they’re often used interchangeably. Business intelligence focuses on collecting and analyzing data, while business analytics employs new computational technologies to generate predictive insights. This article offers an overview of each field, explains the differences between them, and explores how both can support decision-making processes and improve organizational performance.

A Beginner’s guide to using an Online market survey tool

How to conduct online survey for beginners?

Nowadays, Online survey is an useful and popular tool which is chosen by many market researchers. Because of that, there are many websites that are created to serve those demands. A few common websites where you can conduct online survey we can list are Typeform, ZohoSurvey, SurveyPlanet and many more. These webs may require you a fee when using their service

How effective leaders create excellent experiences to drive performance

Marketing and Sales Departments are not Connected

Customer journey mapping and its application

Have you ever wondered what your customers go through before and after purchasing your product or service? Understanding their journey is crucial for businesses to provide exceptional customer experiences. This is where customer journey mapping comes in handy. It helps visualize the entire process of a customer's interaction with a brand, from initial awareness to post-purchase evaluation. In this article, we'll explore the benefits of creating a customer journey map, how to create one yourself and tools that make it easier, as well as its various applications.