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Are Eco-Friendly Products Really Better?

The Process of Finding Potential Customers & Essential Notes Not to Be Missed

Is Centralized Marketing for Global Brands a Good Idea?

Food and Beverage Marketing: The Rise of Plant-Based Products

The Relations Between Human Resource Management and Employees’ Work-Life Balance

Travel Marketing Strategies: Leveraging Technology and Personalization

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset

Global Market Research: Opportunities and Challenges in 2025

Brand Attachment Role in Invoking Targeted Emotions in Consumers

Start by creating an experience with your brand, aligning values and values exchange with your consumer. As you create this bond between you and your consumer, you will develop a bond between them as well. The more that you can do that and the more consistent you are in making sure your consumers are getting what they want from your brand results in brand loyalty, which leads to brand advocacy. Brand advocacy translates into customers trusting your brand and telling others how good it is so when someone else puts out a product or service that is not as good as yours, the person who has been loyal to the brand will say something about it.