At the core, artificial intelligence is about building machines that can think and act intelligently and includes tools such as Google’s search algorithms or the machines that make self-driving cars possible.
Read more ...The digital world is changing fast. Social media platforms are a crucial element to your company’s success, and social media platforms have changed significantly over the past few years. Brand strategy is changing with it. The goal of this course is to help your company become more aware of the changes in how each platform works so you can use them to your advantage and set yourself apart from competitors.
Read more ...AI is a combination of several technologies and techniques, including machine learning, artificial neural networks and statistical methods for determining optimal solutions to problems. It can perform analysis involving incredibly complex calculations many times faster than the most proficient mathematician. It allows us to explore variables with great flexibility and not be bound by conventional thinking. However, AI is also known to get "confused" when it encounters new problems and has difficulty finding information; it lacks intuition. This may explain why there are frequent misunderstandings between humans and machines as they both struggle with complex questions while working together
Read more ...Language barriers can be one of the most common issues when it comes to marketing. It is a problem that agencies and brands need to deal with, so you can't dismiss it as a minor issue. However, there are some things you can do to make sure that your campaigns are effective and reach the people you want to target.
Read more ...Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.
Read more ...Business intelligence is one of those hidden gems that bring your business to life. It’s not just about the technical data processing—it’s a whole different way of looking at things, from how you communicate with customers and make decisions to the steps that help you manage projects. The point of business intelligence is to provide objective and tell you information, not necessarily optimize decisions. It’s enough that stakeholders understand what happened with the product. We provide data as well as a variety of analytics to help stakeholders make decisions based on the tailoring data. If you’re an IT leader, one of the most important things you’ve got to do is ensure that everyone in your company has access to powerful business intelligence tools. By understanding what business intelligence is, why it matters, and the life cycle, you can ensure that every person in your company has access to the right tools for their jobs. In this guide, I’ll explain everything from traditional vs modern BI to how IT leaders select and implement the right tools for their team, as well as how to make the most out of them once they’ve been selected and put into place. At the end of it all, hopefully you’ll know enough about modern business intelligence practices so that they can help your team improve its performance on tasks like customer engagement or competitive intelligence. All together now…we need more data!
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