AI-powered Market Research: Survey | Form | Quiz | Registration Form | Booking Form

The Benefits and Challenges of Agile Methodology

Agile project management is one of the most popular approaches to project management today. Agile project management has been of great use to many project managers because of its flexibility, evolutionary nature and adaptability to changing environments. Agile is a development methodology that encompasses flexible, incremental and iterative approaches to software development. It focuses on building minimum functionality and quality into each iteration and striving as much as possible to achieve continuous improvements in the process.

Customer buying behavior and the sensory marketing role.

Consumers' emotions drive them to buy things they need, but also things they want. The way to influence this emotional state is through the five senses: sight, sound, feel, smell, and taste. You can design products that are visually appealing and give consumers a sense of the product from just looking at it. This can have a profound impact on whether or not a consumer wants to buy your product or service. Sensory marketing is an advertising method based on the purpose of engaging one or more of the five human senses including sight, hearing, smell, taste and touch. to create an emotional connection between consumers and products, services or brands. Although it has been applied in practice for a long time, it was not until the early 1940s, when marketers discovered how what people see affects advertising, research studies Formal studies of a more formal and scholarly nature are being conducted. The knowledge Cam shares below is just like a drop of salt compared to the works that humanity has built.

Big Data Mining and Business Intelligence Trends

Since the turn of the century, a plethora of technological advances have helped to position businesses and IT users in entirely new ways. Cloud technology and mobile applications have brought together business professionals, who can now access their files, contacts, and other company information on their very own devices. This has fundamentally changed how they communicate with each other as well as how they interact with their clients via mobile devices. Big data mining is one of the most rapidly growing technologies in this sphere. It employs collective data mining or extraction techniques that perform on huge volumes of data. One of the most rapidly growing technologies in this sphere is business intelligence, and associated concepts such as big data and data mining.

Customer Data Analysis Model Using Business Intelligence Tools in Telecommunication Companies

Business intelligence software is the most important technology in the telecommunications industry. It can help you gain deep insights into your customer, find new opportunities and make cost-saving business decisions. Business intelligence software improves overall decision-making capability by integrating data from multiple sources. It helps organizations establish precise marketing plans, understand customer behavior and develop new products by providing deep analytics for customers and stakeholders.

What do customers look for when purchasing products online?

Is Corporate Social Responsibility a Marketing Strategy?

The public today not only evaluates a good brand by its annual cash value, but also by its impact and responsibility on society as a whole. By incorporating these new paradigms into the brand portfolio, Unilever has been able to develop brands that create significant value for society through their relationships with employees, entrepreneurs and consumers. In recent years, the term CSR (Corporate Social Responsibility) has become increasingly popular. The public has become more concerned about companies and the environment, in particular because businesses are discharging untreated waste into rivers and mangroves. Cases like this have made the public even more concerned about the issue: corporate responsibility for sustainable development of the community.

Patient Engagement for Hospital and Clinic

Patient engagement in healthcare

Patient focus is not the new term nowadays, but it is the mission for all the pharmaceutical companies, healthcare providers, and all other stakeholders in this industry. Almost all companies who want to have sustainable growth must focus on their patients. Patients in digital life 4.0 have different demands in comparison with patients in the past decade. People are looking for better diagnostic, better treatment, better healthcare and above all, healthcare experience should be easier than before.

The Global Financial Market and the Challenges It Faces

What is cost containment

Cost containment is the practice of ensuring that expenses do not exceed revenue. By monitoring expenses and reducing them in a controlled manner, companies can reduce their risk and ensure profitability.