As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.
Read more ...Technology and medicine go hand in hand, thanks to steady advances in pharmaceuticals, as well as the medical field. The progression of new technology is an exciting time for those who are on the cutting edge of this growing industry. From modern doctor's offices to home technology and more, here are the top 10 new medical technologies we can expect in 2022.
Read more ...Capturing fluctuations in market trends and customer behavior are important factors in maintaining and promoting the performance of the business. To capture this information, you will need to set up an analytics infrastructure to collect and organize different types of data.
Read more ...The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.
Read more ...The world of healthcare has been rapidly evolving in recent years, and one of the most significant changes is the rise of telehealth. With advancements in technology, patients can now receive medical care from anywhere with an internet connection. Telehealth offers a convenient and cost-effective way to connect with healthcare providers without ever leaving your home. In this article, we will explore what telehealth is, its various types, pros and cons, the services it provides, as well as how it benefits both patients and healthcare providers alike. So sit back and join us on this exciting journey through the world of telehealth!
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