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An exploration of the differences in marketing strategies across cultures

International Marketing is a strategic decision that involves developing a marketing mix strategy based on the characteristics of a potential foreign market. In simpler terms, it is how organizations should design and convey their messages if they want to sell their goods and services in a foreign market. Cultural differences can be very powerful in determining attitudes, beliefs, behaviour and attitudes towards brands, products and service which has significant impact on the performance of any organization trying to gain a foothold in international markets. International business is important to ensure that multinational companies expand their markets and penetrate new markets. Selling products in different countries requires different strategies. For example, if a company plans to sell its products in Australia, it must understand the cultural environment there before selling its product. Although the culture may be similar to other countries, there are still many differences in how they perform certain actions that can create great deal of difference when selling their products in these locales.

Agile Modeling, Agile Software Development, and Extreme Programming

While there are many claims for the successful use of extreme programming (XP) and agile modeling (AM), and the proponents can often be vocal in the extreme regarding their benefits, research evidence supporting these claims is lacking. Currently, the only research appearing to investigate the phenomenon consists of a small number of case studies and experience reports that promote the success of XP in development environments. The field of XP/Agile has seen tremendous growth since the early 2000s, and many people have begun using the practices in their organizations. However, very little research into XP/AM has been conducted. As such, there are few case studies to assist in understanding the practices. This article reviews existing research related to XP/Agile, recommending new areas that could benefit from further study. Since nearly all empirical XP research is on pairs programming, a closer look into other core practices would be beneficial. It might also be possible to group related concepts together for study purposes. Finally, much has been said about how XP can simply be repackaged or carried over from previous practice ideas which need further investigation.

Test your business idea before starting a business

What Are the Impacts of Artificial Intelligence on the Creative Industries?

As the AI revolution continues, it has been widely predicted that the artistic domain will soon be completely overtaken by machines. In fact, there's already some solid evidence that creative industries such as music, advertising and even film are being transformed by AI—and not just in terms of how we interact with them but also in how they are derived from our interaction with them.

Waterfall Project Management and Agile Project Management Comparison

Waterfall vs Agile Project Management Comparison.

The Foundations and History of Artificial Intelligence

Artificial Intelligence (AI) is the simulation of human behavior and cognition in a machine. This is not a new word and not a new technology for researchers. It has been observed that it was one of the oldest science on earth, even there are the myths of Mechanical men in Ancient Greek and Egyptian Myths. Now AI has evolved to be much more advanced and a lot of time is spent on research for making AI work on a high level. AI is not just about programs and computers but it’s a complex science that involves many different disciplines like computer science, math, statistics etc.

Tourism trend of Vietnamese people

Vietnam tourism maintains grown many times in recent years and the industry has developed rapidly. Vietnam’s number of tourists, both domestic and international, increased and the country became one of Southeast Asia's top destinations for tourism with rapid growth in the number of tourists and tourism revenues which contribute to economic development. Tourism helps preserve cultural heritage and biodiversity, as well as economic development.

The Imperative Need for Regulation in Artificial Intelligence

Patient Engagement for Hospital and Clinic

Patient engagement in healthcare

Patient focus is not the new term nowadays, but it is the mission for all the pharmaceutical companies, healthcare providers, and all other stakeholders in this industry. Almost all companies who want to have sustainable growth must focus on their patients. Patients in digital life 4.0 have different demands in comparison with patients in the past decade. People are looking for better diagnostic, better treatment, better healthcare and above all, healthcare experience should be easier than before.