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The effect of social media on buying choices

Social media has become a very powerful tool for connecting people. They can connect with other people around the world through different social media platforms like Facebook, Twitter, Instagram, YouTube and many others. Social media is a great way to keep in touch with family and friends through pictures, videos, posts and comments. It's also great for keeping up with news from organizations which are a company or nonprofit organization. As more online users post and share on social media, there is a massive amount of information that is available to people. If you are looking for new ways to attract customers and get them talking about your product or service, social media can be a great way to do so. Social media is a great source of information. People have a lot of ‘connections’ on social media, therefore information is consumed by many people. This information becomes a source of influence on consumers and their buying behavior.

Black Friday as a sales driver- Is it effective?

As we all know, Black Friday 2019 is passing rapidly, and it is just a few months away from us. With the globalized market like today, Black Friday was introduced into Vietnam as a matter of course, moreover, it was very warmly received from the majority of users in the market. So what is Black Friday? And how to implement an effective Black Friday Marketing strategy to increase sales during the Black Friday season? Mona Media will reveal it to you right in the article below!

A survey of the impact of augmented reality on marketing experiences

Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.

Abroad travel market size and trend

Business Intelligence, Retail Industry, and Multi-Market Competition

As a retail business owner, you want to create products that help people and businesses grow. You want to provide products that are innovative and useful, of top quality and affordable so your customers will come back. But the real problem is that there are thousands of online retailers, who all appear to be competing vigorously against your own business. So how do you differentiate yourself from the others and emerge victorious? Uncovering the most important business intelligence opportunities is the focus of this strategy. This involves tracking end-to-end processes, collecting as much data as possible, and then processing it to produce the most insightful information. For example, BI can track how customers interact with your stores, & this information can be used to enhance customers’ shopping experience making them your loyal customer & generating a series of repeat purchases which boost your revenue – the golden bird which we all eye. With the help of Successful BI Strategy, retailers can make smart, efficient decisions allowing businesses to quickly alter prices or change merchandise offerings.

Methodological Aspects and Case Studies of Business Intelligence Application Tools in Knowledge Management as Corporation’s Strategy Development

By using Business Intelligence (BI) as a competitive advantage, financial services could manage the data quickly and provide advisory analysis with predictions. This will create more understanding for the customer and motivate them to fulfill their needs. In addition, it will help to ensure that financial institutions do not lose any valuable information or data that is important to their business. In this competitive market age, financial sectors must have strategies to survive. The way a Financial Institution in analysing the fraud, risk and customer behavior are very critical. Business Intelligence (BI) has been used for a years in order to help a company to solve this kind of problems, because Business Intelligence (BI) can handle huge amount of data for the comprehensive analysis.

Manipulation tactics: how brands can get more customers

The customers are not willing to buy goods based on their benefits, then how could we make them? An effective way is psychological manipulation. Psychological manipulation of customers allows businesses to create certain feelings and emotions in the customer's mind so they can purchase goods more easily. Psychological manipulation tricks can also be used in marketing strategies to attract more attention to your product or service.

Market Analysis the Key aspect in Market Research

Market Analysis is a methodical assemblage, scrutiny, and rendition of statistics or data referring to the state of the market.

Real-Time Business Intelligence in Agent-Oriented Supply Chain

By providing self-service analytics, Business Intelligence enhances supply chain management. Using this software, businesses can make real-time data readily available to employees and clients. Self-service BI also allows users who do not have a background in statistical analysis to access this information and create their own reports. In this session, we'll discuss how BI can provide real-time insights into supply chain emerging risks, inefficiencies, and anomalies, allowing businesses to quickly isolate and resolve potential issues.