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Understanding marketing results

One of the most common questions we get is “how do I get started?” or “what should I track?” It is important to understand that all data sources are important. Without it, you can’t measure your SEO performance or rank for referral traffic. And without data, you can’t improve your marketing strategies and reduce costs. But data tracking can be difficult. In this guide, we’ll teach you how to track data sources in order to understand what they mean, why they matter, and how to pick the right ones.

Importance of marketing mix on organization’s performance

A successful marketing strategy should be realized not only through the development of a product or service, but also entails the means for creating awareness, building market share and increasing sales. The goals of a marketing strategy could be tailored to specific industry needs, risks and opportunities that arise from studying the competition and other companies in similar markets. An effective marketing strategy will achieve its objectives by understanding customers and improving their experience with your company. This may take the form of developing products or services that are appealing based on what they want and what they want less, helping them solve problems while satisfying their interests etc

Cyber security and consumer concern

Intelligence and Communication in Business Settings

Effective workplace communication is vital to businesses of all sizes. It’s an important part of a collaborative workplace where employees are engaged and motivated, clients feel valued and satisfied, and leaders can contribute to the success of their teams. Experts agree effective business communication is most often neglected because it can be time-consuming, complex and difficult. In this article we’ll share our tips for establishing effective business communication in your organization so you can utilize it to improve productivity and quality without overcomplicating things.

Will Artificial Intelligence Replace Mankind?

Artificial intelligence (AI) is the ability of a machine or computer to emulate the processes of the human mind. The term was coined in 1960 by British computer scientist Alan Turing in his paper on mathematical logic, but AI has long been used as a catch-all phrase, originally encapsulating all attempts at replicating human mental abilities You might have heard of the famous words- It is impossible to build a robot that is smarter than humans. The same thing applies to AI or artificial intelligence. So, what exactly is AI? In simple words, it refers to using algorithms or rules to solve problems. And when you use these rules and algorithms, they can create solutions which are better than human brain in solving problems. There are many uses of AI including making video games more realistic by creating new ways of videos and images with more depth, acting as helpers in dangerous situations by connecting with people who are injured and so on.

Is Customer Relationship Management a Digital Marketing

Digital marketing is a growing medium with beneficial applications in almost every industry. With no room for error, companies that have embraced digital marketing have improved their reputation by leaps and bounds. Clients are increasingly aware of the importance of being online and requesting good quality content. This has led to an increasing demand for online status updates on social media Digital marketing is a growing medium with beneficial applications in almost every industry. With no room for error, companies that have embraced digital marketing have improved their reputation by leaps and bounds. Clients are increasingly aware of the importance of being online and requesting good quality content. This has led to an increasing demand for online status updates on social media sites like Facebook and Twitter which can be targeted towards their target audience in order to increase brand awareness, interaction and loyalt

Big Data Analytics and Business Intelligence in Industry

What is Business Intelligence? Business intelligence is the use of data to help companies make educated decisions with the right information. BI, if done manually, needs a lot of resources and time. It is an integral part of the process and helps simplify and automate the process as well as generate qualitative reports Business intelligence is the process of bringing together data and information management tools to enhance customer experience, increase productivity and profitability, improve business processes, and make better decisions. This process involves the consolidation, analysis and presentation of business information to users of all kinds for the purpose of enhancing strategic and operational decision-making. BI encompasses a variety of technologies that automate the management of data, integrate multiple sources within the enterprise, and present results in a meaningful way that helps users make better decisions. The modern business intelligence (BI) model follows a bottom-up approach and allows users to interact with data and make strategic decisions at their own level. A simple example, an employee needs to see his salary details as compared to his colleagues. He can do so by logging into the employee portal, and then clicking on the salary tab, which is accessible via a link that appears on every account. Afterwards, he can customise this dashboard by entering his own information – total earnings, bonus percent etc.

Instagram versus Facebook- Which is a better marketing platform?

Facebook and Instagram are two of the most visited social media platforms by users whose age is between 14—18. It is a good platform to capture your market base and serve them with relevant products, which can be bought online. The key factor here is that both Facebook and Instagram allow you to create a Twitter-like experience in terms of content. For instance, people like to get their news from Facebook and this is why it has become very popular nowadays among teens and young adults. In this day and age, it’s almost impossible to ignore the power of social media. With Facebook still the top social media platform for total active users, why would you want to give up such a dominant position? If you’re not using Facebook for your business today, why not start? Once you start showing up on Facebook regularly, you’ll find that there are multiple ways in which it can be beneficial for your business. Facebook has more than 2 billion users, that is 1 in every 5 people on Earth. With billions of active users, it’s clear that both Facebook and Instagram are very powerful and offer many opportunities for businesses to grow their brands and engage consumers. Moreover, with both platforms having connections with each other and connecting with many users , the value of cross-promotion is very high.

How to manage customer feedback in your business

As a business owner, you already know the importance of customer feedback. It's the key to understanding your customers' needs and preferences, identifying areas for improvement, and ultimately growing your business. But collecting and managing feedback can be overwhelming. With so many different channels available today, it's hard to keep track of everything! In this article, we'll show you how to effectively manage customer feedback in your business – from collection to implementation – so you can stay on top of what matters most: satisfying your customers!