Corporate social responsibility (CSR) is corporate social responsibility, is the commitment of businesses to business ethics and contributes to sustainable economic development, improving the quality of life for employees and their families. CSR encompasses a business’s interaction with employees, customers, suppliers and community partners. It includes strong ethical standards, transparency about activities and performance, learning from past mistakes and rewarding community engagement. Corporate Social Responsibility (CSR) is an opportunity which, if taken seriously and executed properly, can prove to be very profitable. It involves three main components: Environmental sustainability, Humanitarian and community needs, and Reaching out to key stakeholders. One thing that business owners often fail to consider when working with CSR is the importance of branding more specifically at the corporate level. For example, if a company wants people to care about their environmental impact on the planet, it might involve activities such as running greener and more efficient operations or recycling more resources than normal. Knowing how much effort you want to put into it will help determine these efforts which in turn will solely depend on the efforts of the employees themselves
Read more ...Your sense of urgency has propelled you to create a business in a very competitive market. The products are attractive, the prices are very attractive, and yet no one is buying. When it comes to retailing, as a small business owner, you're eager to find out why your customers aren't coming through the door. There may be some items on the menu that they simply don't want to try. Or maybe their loyalty lies elsewhere and they simply don't have time for shopping with you? With a strong brand identity and a fantastic product, you can get people to know about your business. This is when marketing comes into play. The more effectively you promote your product or service, the more people will become aware of it and the better your chances are of turning them into customers. By creating a brand's online presence, marketers can help to build trust, loyalty, and credibility with their audience. This is especially important when targeting people in their target markets who are likely to be more likely to buy a product or service if they feel confident that the company behind the brand will provide them with quality products and services.
Read more ...Identifying employees who are struggling financially and having trouble managing their time from day to day can be a great starting point for conducting an employee survey. But these data points can sometimes be misleading, which is why it is so important to get all parties involved at the completion of the survey to ensure everyone understands what it means for them.
Read more ...Today’s scenario is all about digitalized marketing and the brands that take forward celebrity faces not only target the children but the adults as well as their focus is directed towards the population mix. We will be looking forward for FMCG products for conducting a research and we have particularly targeted consumer behavior and different marketing skills being adopted by the companies to promote their product in the digitalized market. In the FMCG sector we have particularly taken chocolate as a product. Celebrity endorsements have become a very important marketing tool in the industry of chocolate brands. It’s not only a way to reach out to more consumers but also helps in creating awareness about the brand and hence, increase their sales. With the changing trends, companies have been adopting new strategies by hiring celebrities in order to strengthen their image and make their product more appealing to the masses.
Read more ...Source: Investopedia article, based on The World Bank data GDP 2020. Last updated in June, 2022)
Read more ...Vietnam tourism maintains grown many times in recent years and the industry has developed rapidly. Vietnam’s number of tourists, both domestic and international, increased and the country became one of Southeast Asia's top destinations for tourism with rapid growth in the number of tourists and tourism revenues which contribute to economic development. Tourism helps preserve cultural heritage and biodiversity, as well as economic development.
Read more ...Agile project management is one of the most popular approaches to project management today. Agile project management has been of great use to many project managers because of its flexibility, evolutionary nature and adaptability to changing environments. Agile is a development methodology that encompasses flexible, incremental and iterative approaches to software development. It focuses on building minimum functionality and quality into each iteration and striving as much as possible to achieve continuous improvements in the process.
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