Agile Methodology for Project Management, Fourth Edition is an excellent resource and reference for any project professional who needs to understand and apply agile principles and practices.
Read more ...An e-auction is an online marketplace where the sellers and buyers are not present physically in the same place, but interact remotely through a website
Read more ...In the digital era, AI has taken center stage in many areas as a means of helping companies gain insights from data. It is already being used to deliver more personalized services, such as recommendations and assistance during travel. The best way to leverage AI is through collaboration between business analysts and AI experts — it’s important to understand how AI works to ensure that your team has a holistic view of the technology you are using. Artificial intelligence has the potential to transform the way business is done and benefit individuals, communities and society as a whole. As such, it is of paramount importance that businesses take steps to protect their data and avoid reputational fallout due to public exposure of data breaches. Security teams must thus be equipped with the tools to manage AI risk throughout their organization by taking proactive steps towards securing data, monitoring behavior, threat prevention and mitigation as well as knowing when to involve external parties during an incident. As an increase in the use of AI and advanced technology continues, so does our need for a seamless integration between man and machine. There are many ways in which AI can be integrated into our lives, including the development of more advanced machines that act as assistants to humans. One way is to use machine learning, a type of AI that can optimize human performance by analyzing data and improving output through analysis.
Read more ...Very few customers are truly “just as good” as another, but the abundance of competition out there makes it nearly impossible to know how much value each customer brings to the table. Sure, you should still focus on selling high-quality products and services that meet customers’ needs, but don’t forget to stop and ask yourself if splitting hairs about who is the best customer will help or hurt you in the long run. Repeat customers aren’t just someone who makes a purchase once, they are someone who actively shop with you again. Repeat Customers will recommend your brand or business to others and often tell others how much they love or support your business. Repeat Customers are loyal, not only because it is easy to shop at your store but also because they love what you do.
Read more ...Customer tracking is a tactic that allows business owners to know who their customers are, where they live and what their shopping habits are. Once you gather this information, though, what do you do with it? You can put it to work for your small business in several useful ways. For example, if you know when your customers shop online, you can send them email or text messaging reminders to go out and buy that new TV or computer you mentioned at the meeting last week. Or perhaps you should wait until the next time they are inside a store (maybe you should wait for someone to walk into another store!) before sending out an email detailing the same information about a special deal/discount going on at a competitor’s store.
Read more ...Social media has continued to grow and evolve from being an optional channel for brands to often being the cornerstone of their social media marketing strategy. With this evolution there are more tools to help marketers in their process and a new wave of technological advances has also set in motion. Social media is a powerful marketing tool, and it provides you the opportunity to create and reach out to many more customers than you would be able to with your traditional methods. By creating a presence on social media, you are able to influence others in ways that will ultimately lead them to buy from your brand. Social media can be an effective way to find potential customers and lead generation if you use their power for what it’s meant to be used for. Although social media is primarily a communication tool, there are several ways it can be used as an aid in lead generation. For example, looking at your brand audience on social media networks will help you determine who might consider your product or service. You can also use these same channels to target certain customers based on their location and interests, creating opportunities to reach them personally while they are online.
Read more ...In the next few years, artificial intelligence will have a profound impact on many industries, including legal. AI improves the accuracy of search results and customer service interactions by automatically identifying keywords for users to find information about products and services. Machine learning uses algorithms to improve their performance over time without any user direction or intervention, creating what's known as an autonomous algorithm. These algorithms analyze massive amounts of data and come to conclusions based on its own learnings without oversight from a human being.
Read more ...Blockchain is a technology that has the potential to create trust, transparency and value-added services. By integrating blockchain with your business, you can leverage it for improved security and business efficiency. This revolutionary technology is a key component of business growth. As the world of business evolves and changes, blockchain has become one of the most important tools for producing and obtaining all that is needed in this fast-growing digital world. The retail markets are going through a technology-based revolution and blockchain is one such revolution that will have a huge impact on how businesses and brands should operate in order to remain relevant, competitive and environmentally friendly for the future.
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