Why market research is an interesting profession?

Why market research is an interesting profession?

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

Psychology research application to gain customers' heart

Psychology research application to gain customers' heart

How Order Apps Are Transforming the Retail Industry

How Order Apps Are Transforming the Retail Industry

The Passenger Car Market - Market Overview

The Passenger Car Market

Data-Driven Content: How Analytics Can Shape Your Strategy

Data-Driven Content: How Analytics Can Shape Your Strategy

Patient experience at public hospitals

Patient experience at public hospitals

The difference of Gen Z and Gen Y in their thinking and personality

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.