Is Centralized Marketing for Global Brands a Good Idea?

Is Centralized Marketing for Global Brands a Good Idea?

What is the Pillar Content and How to Use it to Grow Sales

What is the Pillar Content and How to Use it to Grow Sales

Sustainable Marketing: Building a Green Brand in Today's World

Sustainable Marketing: Building a Green Brand in Today's World

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Why Multichannel Marketing Is an Unmissable Trend

Why Multichannel Marketing Is an Unmissable Trend

Social Media Marketing: Emerging Platforms to Watch in 2025

Social Media Marketing: Emerging Platforms to Watch in 2025

The Future of Content Marketing: Predictions for 2025 and Beyond

The Future of Content Marketing: Predictions for 2025 and Beyond

New Trends in Customer Engagement

New Trends in Customer Engagement

The difference of Gen Z and Gen Y in their thinking and personality

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.