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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

The Relations Between Human Resource Management and Employees’ Work-Life Balance

The Future of Online Surveys: Chatbots, Video Surveys, and Beyond

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

Social Media Marketing: Emerging Platforms to Watch in 2025

Technology application in modern marketing

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Inflation and its meaning to the economy

Inflation is a macroeconomic indicator that is measured by year-on-year (y-o-y) price change for consumer goods and services in an economy. The calculation of inflation is simple but it has a wide range of impacts on the economy. Inflation is important because it affects all aspects of the economy, from the wages people get paid to the value of their homes, from business investments to consumer spending decisions. Since prices are only one part of overall economic activity, inflation is often seen as a secondary concern compared to unemployment and growth in GDP.

Using smartphones to tap into customer thinking