From Data to Action – When Technology Becomes the Compass for Business Strategy

From Data to Action – When Technology Becomes the Compass for Business Strategy

Innovative Techniques in Content Marketing 5.0

Innovative Techniques in Content Marketing 5.0

Top Marketing Trends to Watch

Top Marketing Trends to Watch

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

What is the Pillar Content and How to Use it to Grow Sales

What is the Pillar Content and How to Use it to Grow Sales

Travel Marketing Strategies: Leveraging Technology and Personalization

Travel Marketing Strategies: Leveraging Technology and Personalization

Young adults and the customer’s satisfaction- Evaluate the factors

Young adults and the customer’s satisfaction- Evaluate the factors

How to improve customer experience

How to improve customer experience

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.