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How Artificial Intelligence and Machine Learning Can Impact Market Design

In the age of machine learning and AI, there is a lot of conversation happening around Artificial Intelligence, Machine Learning, and using algorithms to shape the future of Design and the role of the designer. But how is that changing the way we work in the near future? AI and Machine Learning can be used in the Marketing and Retail industry to forecast consumer demand and producer supply as well as help target products and activities to finer segmented markets. Artificial Intelligence and Machine Learning are used in marketing to avoid market outcomes causing a high variance in prices, or worse, blackouts.

Artificial Intelligence as a Positive and Negative Factor in Global Risk

Futurist philosopher Nick Bostrom has outlined three dangers of AI development: (1) the risk of cognitive bias, in which people may misinterpret their actions or imagine themselves as having acted; (2) the potential for catastrophic loss of human values; and (3) the problem of controlled AI (Euler 2020).

WHY BUSINESSES SHOULD TAKE ADVANTAGE OF TECHNOLOGY-LED SOLUTION

Customer Personas (CPs)

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.