Top payment gateway in Vietnam

Top payment gateway in Vietnam

With the development of online payment systems, Vietnam has also witnessed a large number of online payment gateways being born. The competition among them is very fierce. A payment gateway is required to handle a huge number of transactions on a daily basis. The number can range up to millions per day, and the transaction volume can be even more than that. Vietnam’s eCommerce market is on the rise, with an estimated $6.388 billion in revenue by 2024. The Vietnamese commerce industry is expected to grow 30% between 2022 and 2025.

Cost of talent acquisition vs. talent retention: Which is higher?

The competent era of Globalization has led to another challenge for HR managers. The challenge which anticipates the future of the companies is Overcoming Employee Turnover.

Customer Data Analysis Model Using Business Intelligence Tools in Telecommunication Companies

Customer Data Analysis Model Using Business Intelligence Tools in Telecommunication Companies

Business intelligence software is the most important technology in the telecommunications industry. It can help you gain deep insights into your customer, find new opportunities and make cost-saving business decisions. Business intelligence software improves overall decision-making capability by integrating data from multiple sources. It helps organizations establish precise marketing plans, understand customer behavior and develop new products by providing deep analytics for customers and stakeholders.

Benefit of Net Promoter Score (NPS)

Benefit of NPS

The Relation Between Brand Personality and Identification With Brand Loyalty

The Relation Between Brand Personality and Identification With Brand Loyalty

The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.

Research Methodology on Agile Project Management

Research Methodology on Agile Project Management

Consumer learning types

Consumer learning types

The best way to understand your customers and target them with the appropriate communication tactics is to have a good understanding of what makes them tick. When working with an outsourced marketing department (especially when they have a foreign element or are developing services for multinational companies), you will hear them talk a lot about communication tactics to influence – and the learning ability of the customer file you target for each product line.

Is radio a good method of advertising today?

Is radio a good method of advertising today?

The Importance of Customer Journey in Marketing Basis

Nowadays, companies and organizations are competing on value more than price. Winning customers often require much more in truly understanding them. When you want to improve customer experience, it’s essential to think like them, know their point of view at every step of the way. They not only just buy a product or service, they want an experience wherever & whenever. That’s when customer journey comes in.