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Understanding Agile Supply Chain Management in the Fashion Industry

Fashion is a continuous, dynamic and evolving industry where new trends are created every season by changing consumer preferences. Developed to meet the demand of time-strapped consumers, fashion retailers have revolutionized the fashion industry with the introduction of “fast fashion”. The popularity and widespread adoption of fast fashion strategies has made it possible for brands and retailers to offer affordable yet high-quality clothes at competitive prices.

New Trends in Customer Engagement

Video marketing is a new marketing trend- Review the statement.

Video marketing is a new trend in marketing, which is also known as video promoting or web promotion.

Gen Z & Alpha: Shaping Consumer Trends in 2025

The Future of Market Research: Where Data Meets Technology

What are the best marketing strategies for hotel businesses?

For hoteliers, marketing is one of the most important things you can do to help keep their business running successfully.

Inflation and its meaning to the economy

Inflation is a macroeconomic indicator that is measured by year-on-year (y-o-y) price change for consumer goods and services in an economy. The calculation of inflation is simple but it has a wide range of impacts on the economy. Inflation is important because it affects all aspects of the economy, from the wages people get paid to the value of their homes, from business investments to consumer spending decisions. Since prices are only one part of overall economic activity, inflation is often seen as a secondary concern compared to unemployment and growth in GDP.

Research in-house for SME

As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.

From Data to Action – When Technology Becomes the Compass for Business Strategy