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Voice of Customers (CX)

Are you tired of guessing what your customers want? Do you wish there was a way to understand their needs and preferences without having to read their minds? Look no further! In today's digital age, listening to the Voice of Customers (CX) has become an essential tool for any business looking to succeed.

Using black Friday to drive sales: Is it effective?

Analyzing the strategies used in marketing baby and maternity products

Price & Product Optimizer (PPO)

GPC helps you in reaching the market by defining the price that customers are willing to pay for your brand, product or service. We gauges the effect to different price points for you take an informed decision about your product launch & re-launch in the market. Test the different promotions & pricing strategy that can support your business objectives using our state of art planning tools that involve statistical modeling and analysis.

Evaluating the success factors in global marketing: A case study of Apple.

Global marketing is a term used to describe the cross-border promotion of goods and services. This concept is one that most would think of at first glance, however, it is actually a much larger topic than most people realize but it has tons of benefits. Let's dive deeper into what global marketing means and how it can help your business today from an entrepreneur's perspective.

Analyzing the effectiveness of internet marketing in growing sales: A case study of American companies.

The purpose of this project is to analyze the effectiveness of internet marketing and apply it to sales growth at several subsidiaries of an international company.