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Mistakes to avoid when crafting new marketing distribution channels

The distribution channel is one of the most crucial parts of a company’s overall sales strategy. As such, it’s critical to treat your channel partner as a partner, and not your customer service representative. This means listening to them in order to understand their needs and goals – something that even the most automated systems can often overlook.

Types of Market Research and Their Differences

Capturing fluctuations in market trends and customer behavior are important factors in maintaining and promoting the performance of the business. To capture this information, you will need to set up an analytics infrastructure to collect and organize different types of data.

What are the main factors that determine customer satisfaction in young adults

Good quality is always the top priority in business. Even a few percentage points difference in performance can make all the difference in a business. So how do you gauge and measure customer satisfaction while ensuring that the quality of your products, services and processes are up to scratch? We have created this article to provide a comprehensive perspective on this matter so that you can follow suit and build your business with higher standards.

Customer Personas (CPs)

Evaluating the success factors in global marketing: A case study of Apple.

Global marketing is a term used to describe the cross-border promotion of goods and services. This concept is one that most would think of at first glance, however, it is actually a much larger topic than most people realize but it has tons of benefits. Let's dive deeper into what global marketing means and how it can help your business today from an entrepreneur's perspective.

How do companies exploit impulse buying to drive sales?

Online marketing and internet security

Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.