Touchpoint Effectiveness Audit (TEA)

Touchpoint Effectiveness Audit (TEA)

Psychology research application to gain customers' heart

Psychology research application to gain customers' heart

Using loyalty programs as tools of marketing

Using loyalty programs as tools of marketing

Comparing the new market entry strategies: Uber vs Netflix.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Can a business succeed without social media marketing?

Can a business succeed without social media marketing?

Why need data analytics?

Why need data analytics?

Types of Market Research and Their Differences

Types of Market Research and Their Differences

Capturing fluctuations in market trends and customer behavior are important factors in maintaining and promoting the performance of the business. To capture this information, you will need to set up an analytics infrastructure to collect and organize different types of data.

Pricing psychology technology

Pricing psychology technology

When used strategically, psychology pricing focuses on the number and format of prices available in your price list or on your website. It's a way to trigger subconscious responses from customers that help influence their buying decisions. While many businesses use psychological pricing tactics, there are several types across several industries. Research has shown that certain formats can elicit subconscious responses from consumers and encourage purchases. Because they are inexpensive to implement,psychological pricing is a popular method for many businesses across industries.

Repurposing Marketing Content for Startups

Repurposing Marketing Content for Startups