Comparing the new market entry strategies: Uber vs Netflix.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

What Are the Latest Trends in Online Marketing?

What Are the Latest Trends in Online Marketing?

Why need data analytics?

Why need data analytics?

Can a business succeed without social media marketing?

Can a business succeed without social media marketing?

Using black Friday to drive sales: Is it effective?

Using black Friday to drive sales: Is it effective?

Compare and contrast the effectiveness of traditional vs modern marketing strategies

Compare and contrast the effectiveness of traditional vs modern marketing strategies

Repurposing Marketing Content for Startups

Repurposing Marketing Content for Startups

Upsell and Cross-sell with Loyalty Program

Loyalty programs are used to reward customer behavior and increase customer engagement.

Loyalty programs are used to reward customer behavior and increase customer engagement. Any customer who has purchased a product once can be considered a loyal customer - those that return for more. Companies who can keep customers loyal are those who use loyalty programs effectively. Loyalty programs can be an effective means of driving customer loyalty and retention, which helps an organization generate revenue, increase referrals and achieve overall growth. These programs typically require less overhead than acquiring new customers and tend to help organizations avoid additional marketing costs in the long-term. Loyalty programs are especially helpful for existing clients, who continue to source products or services from their favorite businesses even after they've made a purchase.

Product & Concept Innovation Cube (PCIC)

Product & Concept Innovation Cube (PCIC)