Analysis and determination of consumer buying behavior

Analysis and determination of consumer buying behavior

What do customers look for when purchasing products online?

What do customers look for when purchasing products online?

Leadership in marketing teams

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset

Telemarketing.

Telemarketing.

Telemarketing is also referred to as telesales. It is an enhanced form of telecommunication via telephone or online form. Telemarketing is a marketing technique that uses voice, text and/or images to communicate with customers in the hopes of getting them to take some kind of action.

Do customer pay attention to product labels?

Do customer pay attention to product labels?

Brand marketing and political campaigns

Brand marketing and political campaigns

Is radio a good method of advertising today?

Is radio a good method of advertising today?

Touchpoint Effectiveness Audit (TEA)

Touchpoint Effectiveness Audit (TEA)

How to do market segmentation

How to do market segmentation

Businesses cannot reach all customers. Instead, they need to identify the market segments they can effectively serve. This requires a deep understanding of consumer behavior and strategic thinking to find the uniqueness and difference of each segment. Identifying and meeting these segments is key to marketing success. Market segmentation is an excellent way to create a market for your business. It allows you to take advantage of different target populations and identify those who are most likely to give your company its best chance at success. Marketing strategies that involve segmentation can help a business reach its full potential.