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Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy

IBM (International Business Machines) is a global technology company that supplies hardware, software and cloud-based services. IBM was founded in 1911 and is headquartered in Armonk, NY (USA).

Case Study of Canva’s Design School Content Marketing Strategy

Founded in 2013 by Melanie Perkins, Canva is an Australian startup who allowed users to design for free with a huge graphic store, diverse styles and features, and extremely simple manipulation. As of early 2020, Canva has grown strongly with more than 20 million users from 190 countries using the free version of the application on the Website platform. Canva's blog has been in development since November 2014. Six months later in May 2018, we had recorded 2,457,779 visits, an average of 409,000 a month from the Content Marketing team. After this development effort from the Content Marketing team and a solid strategy for content marketing and social media marketing, Canva officially recorded for the first time in history the website reached 1 million visits in February 2016. So what did the Canva team do to double their website visit?

Where is your main source of business, new or existing customer

Starting a new business or growing an existing one is no easy feat. One of the most crucial aspects of running any successful company is understanding where your main source of business comes from. Is it from loyal, repeat customers who swear by your products/services? Or are you constantly on the lookout for fresh faces to bring in revenue? In this article, we'll dive into the importance of identifying your primary customer base and provide tips on how to do so effectively.

Difficulty in building a well-recognized brand name

Building an exceptional brand is not as simple as it seems. There are thousands upon thousands of upstarts claiming to be the newest brand on the block, but achieving excellence is in no way a matter of finding the next hottest trend. Indeed, it requires both determined effort and tactical customization to create something memorable.

Impact of Covid-19 and subsequent lockdown on sports industry

The Coronavirus outbreak has already impacted every element of sport. We want to make sure that the health and safety of everyone involved is protected at all times, so we are recommending the following precautions for this World Cup Period. The global sports market is estimated at US$756 billion annually, with Europe responsible for US$250bn, the USA around US$420bn, and China, as one of the fastest growing markets, making up most of the difference (Smoggi, Value and Industry, 2020). With the last decade’s analysis, the trajectory of the global sport market seemed to be going only upwards. Yet a few years later we had earthquakes in China that damaged many apartment blocks and other buildings. In a few days their GDP was down by billions - these types of events happen all the time whether you call them natural disasters or not.