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Why is market research an interesting career?

As a market research professional, you're tasked with probing consumers and other key target audiences to better understand their preferences and needs. You collect data through a variety of different methodologies—from surveys, to focus groups, to interviews—and then analyze the information you've gathered so that it can be used to help guide decision-making processes at organizations from start-ups to multinational corporations.

How Would You Define Artificial Intelligence?

Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. Since the development of the Digital Computer in the 1940s, it has been demonstrated that computers can be programmed to carry out very complex tasks—as, for example, discovering proofs for mathematical theorems or playing Chess. Some claim that artificial intelligence is on the verge of becoming a reality in the form of "thinking machines". Still, despite continuing advances in computer processing speed and memory capacity, there are as yet no programs that can match human flexibility over wider domains or in tasks requiring much everyday knowledge. On the other hand, some programs have attained the performance levels of human experts and professionals in performing certain specific tasks, so that artificial intelligence in this limited sense is found in applications as diverse as medical diagnosis, computer search engines and voice or handwriting recognition.

Product concept testing

Do you have a brilliant idea for a new product but aren't sure if it will be successful in the market? If so, product concept testing may be just what you need. This process allows you to gather valuable feedback from potential customers before launching your product, which can save you time and money in the long run. In this article, we'll explore what product concept testing is, why it's important, how to conduct it effectively, and its numerous benefits.

How to create an effective procurement plan?

A procurement plan is the starting point for a sourcing process.

Supply chain management and the role of ICT.

Supply chain management (SCM) is concerned with the flow of products and information between supply chain organization members. Recent developments in technology allow organizations to easily communicate within their premises. These technologies are useful for coordinating activities for supply chain management. The cost of information is decreasing due to the increasing rate of technology. In the integrated supply chain model reflected in reverse material and feedback flow. Management needs to understand that information technology is more than just computers.

The Major Types of Online Consumer Behavior

Very few customers are truly “just as good” as another, but the abundance of competition out there makes it nearly impossible to know how much value each customer brings to the table. Sure, you should still focus on selling high-quality products and services that meet customers’ needs, but don’t forget to stop and ask yourself if splitting hairs about who is the best customer will help or hurt you in the long run. Repeat customers aren’t just someone who makes a purchase once, they are someone who actively shop with you again. Repeat Customers will recommend your brand or business to others and often tell others how much they love or support your business. Repeat Customers are loyal, not only because it is easy to shop at your store but also because they love what you do.

How to increase your followers on Instagram?

Instagram is the fastest growing social media platform in the world.

Social media and the survival of a business.

Social media marketing can be a great way to build your brand and increase awareness. If you don't have a social presence on social media, it might be time to change that. In today's competitive landscape, it's essential that you have a strong online presence. Don't allow yourself to be left out in the digital world! This blog was originally titled "Your business won't survive without social media in the long run" and was actually posted on Medium this November. But with so many other popular posts coming out at the same time, it looks like we're going to have to start a new series of posts on this topic! I see your point but it seems a bit alarmist. I think you're missing the bigger picture - in the state the world is in, with so many unknowns, there's no doubt that we need more answers than more uncertainty.

The Metaverse – A new digital marketing trend

In the changing technological environment, brands have begun to embrace new technologies to experiment and create. They will continue to experiment with technology trends and new initiatives to drive value for customers, who can now be a part of their personal experience and engagement. In 2022 and beyond, one of the brand's most innovative ideas is about Metaverse related concepts. This year's new product line includes Metaverse Wanderer, an interactive game leveraged on the Metaverse' creator virtual world. Metaverse is a virtual platform that combines a wide range of virtual and augmented reality technologies. These digital platforms include social media and interactive platforms, which a user can use to interact in some way. Social interaction means that users can communicate directly with each other and there’s a possibility that you could experience products, digitized stylized 3D environments and creative materials using Metaverse technology.