Ins and Outs of Targeted Marketing With Paid Search Engine Ads

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

Top Marketing Trends to Watch

Top Marketing Trends to Watch

The 360° Customer Journey – Do You Really Understand Your Customers?

The 360° Customer Journey – Do You Really Understand Your Customers?

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

Market Research x AI: The Synergy Shaping the Future of the Research Industry

Market Research x AI: The Synergy Shaping the Future of the Research Industry

Are Eco-Friendly Products Really Better?

Are Eco-Friendly Products Really Better?

Building a Content Calendar: Tips for Consistent and Effective Posting

Building a Content Calendar: Tips for Consistent and Effective Posting