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STUDYING THE PURCHASE PROCESS AND MAKING A PURCHASE DECISION IN THE DIGITAL TECHNOLOGY AGE

Accompanying the tremendous growth of online shopping is the emergence of continuous buying behaviour or very random purchases without regard to the purpose of the use or other financial priorities. These behaviours have contributed significantly to the success of e-commerce platforms, but also led to a huge waste for the consumption of each individual and family. One way that could help curb this behaviour and avoid such waste is if can find a way to transform this behaviour into something more positive as well as useful, such as encouraging people to recognize their consumption patterns and make better decisions about consumption in order to minimize spending on unnecessary products and maximize the value obtained from their purchasers by directing them towards specific platforms according to their consumption patterns and needs.

How Is Consumer Behavior Changing This Year?

The effect of social media on buying choices

Social media has become a very powerful tool for connecting people. They can connect with other people around the world through different social media platforms like Facebook, Twitter, Instagram, YouTube and many others. Social media is a great way to keep in touch with family and friends through pictures, videos, posts and comments. It's also great for keeping up with news from organizations which are a company or nonprofit organization. As more online users post and share on social media, there is a massive amount of information that is available to people. If you are looking for new ways to attract customers and get them talking about your product or service, social media can be a great way to do so. Social media is a great source of information. People have a lot of ‘connections’ on social media, therefore information is consumed by many people. This information becomes a source of influence on consumers and their buying behavior.

Black Friday as a sales driver- Is it effective?

As we all know, Black Friday 2019 is passing rapidly, and it is just a few months away from us. With the globalized market like today, Black Friday was introduced into Vietnam as a matter of course, moreover, it was very warmly received from the majority of users in the market. So what is Black Friday? And how to implement an effective Black Friday Marketing strategy to increase sales during the Black Friday season? Mona Media will reveal it to you right in the article below!

Brand funnel and definition

Have you heard of the term "brand funnel" but not sure what it means or how it could benefit your business? You're in luck! In this blog post, we'll be diving into the world of brand funnels - what they are, why they're important, and how to create one for your own brand. Plus, we'll take a look at Coca Cola's successful implementation of their brand funnel.

A survey of the impact of augmented reality on marketing experiences

Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.

Business Intelligence, Retail Industry, and Multi-Market Competition

As a retail business owner, you want to create products that help people and businesses grow. You want to provide products that are innovative and useful, of top quality and affordable so your customers will come back. But the real problem is that there are thousands of online retailers, who all appear to be competing vigorously against your own business. So how do you differentiate yourself from the others and emerge victorious? Uncovering the most important business intelligence opportunities is the focus of this strategy. This involves tracking end-to-end processes, collecting as much data as possible, and then processing it to produce the most insightful information. For example, BI can track how customers interact with your stores, & this information can be used to enhance customers’ shopping experience making them your loyal customer & generating a series of repeat purchases which boost your revenue – the golden bird which we all eye. With the help of Successful BI Strategy, retailers can make smart, efficient decisions allowing businesses to quickly alter prices or change merchandise offerings.

Building Communities: The Heart of Content Marketing 5.0

Methodological Aspects and Case Studies of Business Intelligence Application Tools in Knowledge Management as Corporation’s Strategy Development

By using Business Intelligence (BI) as a competitive advantage, financial services could manage the data quickly and provide advisory analysis with predictions. This will create more understanding for the customer and motivate them to fulfill their needs. In addition, it will help to ensure that financial institutions do not lose any valuable information or data that is important to their business. In this competitive market age, financial sectors must have strategies to survive. The way a Financial Institution in analysing the fraud, risk and customer behavior are very critical. Business Intelligence (BI) has been used for a years in order to help a company to solve this kind of problems, because Business Intelligence (BI) can handle huge amount of data for the comprehensive analysis.