
Natural Intelligence Applications for Business Intelligence in Online and Catalog Retailing Firms
Natural Intelligence Applications for Business Intelligence in Online and Catalog Retailing Firms
In the e-commerce arena, we see a wave of new business intelligence (BI) applications and customer relationship management (CRM) applications over the past decades. These systems have become very important in today’s business environment. Indeed, they have allowed companies to gather data and analyse it to improve their business operations. The rapid proliferation of these solutions has proved challenging for some companies as they struggle with handling novice users who are unfamiliar with the technology and its different applications. In this paper, we present a model of natural intelligence that can be used by businesses to help explain how good usage of these new technologies can lead to more efficient decision making at scale.
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