The Socialist Republic of Vietnam is an agro-industrial state, in which agriculture and industry are the main foundations of development. The society is built on the basis of overall dictatorship of proletariat and a close relationship between working people and peasants, with the aims of realizing communism.
Read more ...The history of waterfall and agile methodologies is a long one. The Agile movement was born out of the software world in Japan in the late 1980s, but only really gained momentum among software developers in the west during the late 1990’s. While both methodologies have a lot to offer, they are so different that many people feel they are at odds with each other. For the past decade, methodologies have been widely used in industry as a way to help companies analyze, plan and execute their projects. However, there are several differences between process-driven and user-centered methods that can influence your decision on which methodology is best suited for your project. In this article, we will explore these differences – what they mean and how they can impact the success of your project. Waterfall projects are linear, sequential and well-defined models that provide the necessary guidance and structure for project definition. This process makes it easy to gather stakeholder feedback, identify issues and concerns, develop a plan and define requirements before development begins. Agile is a kind of software development process that requires a focus on quality over quantity. It typically uses iterative, incremental tasks and processes in combination with collaboration among parties at all levels of the project. A key feature of Agile is its utilization of feedback, which enables continuous improvement throughout the product lifecycle.
Read more ...As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.
Read more ...The product labels are sometimes something that people buy, but more often than not it is mostly the manufacturers of our products who have to use them.
Read more ...Interactive content marketing is a powerful strategy that delivers exceptional results. It's one of the most effective and sustainable forms of marketing, but it takes a detailed plan to implement. Here are some great ideas you can use for your interactive marketing program. It’s no wonder that digital marketing has become so crucial to ensuring that a business is heard above the noise in today’s digital world. With the ever-changing landscape, it’s not easy to stay on top of new techniques and tools. While it’s not getting easier to market your product, marketing is becoming more important than ever. Competition is increasing within the marketplace and today’s consumers only have so much attention to give to their products, making it more critical than ever before that marketers understand their customers and provide services that solve pain points.
Read more ...The emotion is a fundamental part of human behavior and an important factor in our lives. Emotions play a decisive role in every decision-making moment, from the most important decisions such as voting or choosing a partner to other less important moments. Emotions are a powerful tool for marketers; they have the ability to draw consumers in and make them feel valued, whether these emotions are positive or negative. Emotions can be harnessed to enormous effects by emphasizing the emotional element of customers, brands can influence the way they interact with them in ways they want.
Read more ...Your website will attract more customers when you understand and properly apply the forms of content marketing. Many small businesses don’t realize that their websites can be a powerful tool to increase web traffic, leads, and sales. By adding content marketing to a website, you can improve your online presence and gain a competitive edge over your competitors. In order for businesses to have their own attraction and imprint, they must invest in learning and diversifying forms of content marketing. According to a 2017 study, the key to increased web traffic for businesses is through the use of immersive and engaging content that captures the attention of visitors. There are six popular ways to do this: video blogging, informative posts, product reviews, blogosphere influencer marketing and branded blog posts.
Read more ...The millennial generation is quickly becoming one of the most influential forces in our industry. With this power comes a range of unique challenges, as well as opportunities for brands to leverage and understand. If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries.
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