In this paper, we describe the concept of social business intelligence (SBI) in order to describe its scope and aim. The applicability of SBI was explained, followed by an outline of its benefits and drawbacks. Moreover, we discuss topics as the main component of a topic hierarchy and outline its challenges. Afterwards, we introduce a reference architecture for SBI that has been formulated based on the core concepts outlined above. We illustrate the utilization of our proposed architecture by describing two particular implementations specific to query performances and to our meta-star approach. Finally, some experimental results are presented for topic queries within our system as well as for various query executions performed with different volumes of textual data available for aggregation in a real context (Filipino auctioning sites).
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