Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.
Read more ...Your website will attract more customers when you understand and properly apply the forms of content marketing. Many small businesses don’t realize that their websites can be a powerful tool to increase web traffic, leads, and sales. By adding content marketing to a website, you can improve your online presence and gain a competitive edge over your competitors. In order for businesses to have their own attraction and imprint, they must invest in learning and diversifying forms of content marketing. According to a 2017 study, the key to increased web traffic for businesses is through the use of immersive and engaging content that captures the attention of visitors. There are six popular ways to do this: video blogging, informative posts, product reviews, blogosphere influencer marketing and branded blog posts.
Read more ...Starting a new business or growing an existing one is no easy feat. One of the most crucial aspects of running any successful company is understanding where your main source of business comes from. Is it from loyal, repeat customers who swear by your products/services? Or are you constantly on the lookout for fresh faces to bring in revenue? In this article, we'll dive into the importance of identifying your primary customer base and provide tips on how to do so effectively.
Read more ...Improve your self-management skills and become more effective in your workplace by learning how to: get into and stay in the flow of work, meet deadlines and deadlines flexibly, manage your time effectively and prioritize activities effectively, engage positively with others. Maximising personal development within the workplace is crucial to being a great employee. Fortunately, there are plenty of different ways you can improve your skills, whether that's by learning new languages or getting involved in corporate volunteering. For leaders and managers, people development is all about filling knowledge-gaps and enhancing existing skills, or developing new ones. But it’s more than just a lightbulb moment. A critical aspect of developing people is adopting a growth mindset, which teaches you that in order to grow, you need to develop yourself. By focusing on the personal development needs of your employees and gaining an understanding of how to best serve them, companies are not only better placed to function well in the long term but also create highly engaged teams who believe in their company's purpose and aim to achieve it.
Read more ...The best way to value a company is by how many enemies it makes. The more enemies and the more powerful they are, the higher the price they will command. Uber and Netflix are quickly nearing all-out war with each other. Today, Uber is fighting off a global alliance that's banding together to take it down, while Netflix is fighting another global alliance that's also trying to take it down. This is the new way of business in today's world of truly worldwide technology competition -- and if $62 billion-valued Uber and $45 billion-valued Netflix are the 800-lb. gorillas in their respective rooms, there are a bunch of smaller monkeys trying to fight back.
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