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Importance of marketing mix on organization’s performance

A successful marketing strategy should be realized not only through the development of a product or service, but also entails the means for creating awareness, building market share and increasing sales. The goals of a marketing strategy could be tailored to specific industry needs, risks and opportunities that arise from studying the competition and other companies in similar markets. An effective marketing strategy will achieve its objectives by understanding customers and improving their experience with your company. This may take the form of developing products or services that are appealing based on what they want and what they want less, helping them solve problems while satisfying their interests etc

Will Artificial Intelligence Devices Become Human’s Best Friend?

Artificial Intelligence (AI) devices are undoubtedly the talk of the tech world. With their ability to adapt and learn, we’ve been able to create more human-like machines than ever before. But the question remains: will AI devices become our best friends?

Why do businesses need to develop a content marketing strategy?

Content marketing is an essential piece of your company's success strategy. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

Management Skills Necessary for Effective Time Management

The ability to manage your time and tasks effectively is an important skill to develop in order to advance your career. Becoming skilled at organizing and planning daily tasks helps you complete work on time, prioritize and communicate progress. Ultimately, having strong time-management skills can lead to accomplishing key goals and advancing in your career. In today's world, it's important to have a solid time management system. Here are nine key pointers that can help you improve your time management skills.

Business Leadership and Management Skills Successful Practices

As a manager, you’re responsible for building a team that can perform at their very best. Developing managerial skills is important for all professionals. According to the World Economic Forum, people management is one of the top 10 skills needed to thrive in today’s workforce. Additionally, research by Gallup shows companies with talented managers experience greater profitability, increased levels of productivity, and higher employee engagement scores—highlighting how vital management is to an organization’s culture and success. Whether you're a new manager or someone who has been in the industry for a long time, there are specific actions to take to improve how you manage people, products and projects. Here are seven ways to become a better manager and advance your career.

Analyzing how TV advertising affects the top of mind awareness

Television advertising is a fairly common type of advertising that appeared in the 1950s and has been evolving in various ways throughout the twentieth century (Maarschalk, 2006). The purpose of television advertising is to reach a large audience, often viewers who are passively exposed to advertisements and expect them to come across the ads at some point during their viewing experience. By interspersing with other forms of media such as movies, news, gameshows and more, television advertising is effectively received by viewers who have become accustomed to receiving these types of messages. In the midst of a competitive market, commercial advertisements have become more important than ever. To stand out among competitors, a small business must make television commercial public service ads (PSAs) creative and highly engaging for the viewers - to make that intangible dialogue between customers and companies two-way. Our team of creatives will help knock your doors down with the best possible ad on TV that matches your company's mission, personality and goals.

Difference Between Management Skills and Entrepreneurship

The entrepreneurial process is a continuous cycle of research, risk taking, and action. Entrepreneurship originates from having an idea and activities to make those ideas a reality bearing the risk of business and ownership. In contrast, management is an ongoing process of getting things done given the circumstances and challenges while making dynamic changes in the organization while not bearing the risk of ownership in a more decentralized environment instead of entrepreneurship. An entrepreneur is someone who starts a new business with innovative concepts, whereas management operates that business with various administrative functions. The difference between the two is growing rapidly in today’s competitive environment, as it becomes more essential for businesses to have the capabilities of both an entrepreneur and a manager at their disposal.

Management Skills and Strategies for Personal Improvement

Improve your self-management skills and become more effective in your workplace by learning how to: get into and stay in the flow of work, meet deadlines and deadlines flexibly, manage your time effectively and prioritize activities effectively, engage positively with others. Maximising personal development within the workplace is crucial to being a great employee. Fortunately, there are plenty of different ways you can improve your skills, whether that's by learning new languages or getting involved in corporate volunteering. For leaders and managers, people development is all about filling knowledge-gaps and enhancing existing skills, or developing new ones. But it’s more than just a lightbulb moment. A critical aspect of developing people is adopting a growth mindset, which teaches you that in order to grow, you need to develop yourself. By focusing on the personal development needs of your employees and gaining an understanding of how to best serve them, companies are not only better placed to function well in the long term but also create highly engaged teams who believe in their company's purpose and aim to achieve it.

Benefits of following competitors in the social media platform.

The benefits of following competitors in the social media platform are many.