When it comes to social media, it can be easy to feel overwhelmed. There's a lot that goes into a campaign from creating content, scheduling times and sharing updates to optimizing engagement across all channels. The more you know about the basics of what works best for your brand, the easier it is to stay on top of marketing across multiple platforms.
Read more ...Today, 40% of B2B buyers use social media to help inform their purchasing decisions. That’s why B2B marketing leaders are devoting an average of 12.2% of their marketing budgets to social media, according to Gartner. Position yourself as an expert in your field and get others to follow your lead, using high-quality content that showcases your understanding of your industry, tools and technologies.
Read more ...Social media marketing can be a great way to build your brand and increase awareness. If you don't have a social presence on social media, it might be time to change that. In today's competitive landscape, it's essential that you have a strong online presence. Don't allow yourself to be left out in the digital world! This blog was originally titled "Your business won't survive without social media in the long run" and was actually posted on Medium this November. But with so many other popular posts coming out at the same time, it looks like we're going to have to start a new series of posts on this topic! I see your point but it seems a bit alarmist. I think you're missing the bigger picture - in the state the world is in, with so many unknowns, there's no doubt that we need more answers than more uncertainty.
Read more ...Should you feel bad about pulling the plug on a robot or switch off an artificial intelligence algorithm? Not for the moment. But how about when our computers become as smart—or smarter—than us? In the case of robots and machines, the answer is no: We don’t want to live in a world where we outsource our thinking to computers or robots. And with AI algorithms, we need to make sure that our systems are built with safety and security in mind This paper examines three interrelated questions concerning the impact that artificial general intelligence will have on human-robot interaction. First, how can we create robots that act as good partners with humans? Second, what forms of existence should be afforded to artificial intellects? And third, how do we ensure that such entities are treated with dignity and respect? The paper suggests a framework for examining AGI ethics that believes that humans must be active participants in any future form of intelligent life and create guidelines for development and deployment of AI agents. Recently published in Guide to Deep Learning Basics, a collection of papers and treatises that explore various historic, scientific, and philosophical aspects of artificial intelligence. Borna Jalsenjak, scientist at Zagreb School of Economics and Management discusses super-intelligent AI and analogies between biological and artificial life in his essay titled “The Artificial Intelligence Singularity: What It Is and What It Is Not.”
Read more ...E-Commerce’s biggest retail holidays are behind us, but the competition is heating up. Supply chain disruption, shipping delays, worker shortages, and global conflict have changed how the world does business. 2022 has already seen a number of emerging trends take off and make their way into B2B ecommerce: faster-fulfilled orders, personalization, and customer self-service being just some.
Read more ...E-commerce refers to the sale or trade of goods or products through an electronic network.
Read more ...
