AI-powered Market Research: Survey | Form | Quiz | Registration Form | Booking Form

List of Marketing Research Paper Topics for MBA

In the marketing program, you have a total of eight weeks to study the MBA. This is not enough time to understand all of the intricacies and elements that go into marketing. Our MBA in Marketing project topics are designed especially for students who wish to understand more about how to use the topic well in their careers. These projects explore real-world problems and bring these new ideas into action as a successful solution for businesses.

Retail Pricing: How to set the price Right?

Especially in retail, in the fierce competition, price is quite sensitive.

Pricing is one of the most important decisions that a retailer can make. A pricing strategy dictates how much money a business will take in, and if it’s done incorrectly, it can lead to lost revenue and unhappy customers. So how do you set retail pricing so that it’s fair for both your business and customers? In this blog post, we will discuss the various aspects of retail pricing and the different strategies you can use to determine the best price for your products. We will also look at some of the key factors to consider when creating a pricing strategy and highlight common mistakes to avoid.

Predictive Analytics: The Future of Business Intelligence

Business Intelligence (BI) is increasingly becoming a business asset, requiring greater flexibility and efficiency in the way it's used. It has become the measurement and predictive tool at the heart of how companies operate their daily business. With this change comes new challenges such as increased data volume, real-time analysis and IoT applications.

Product concept testing

Do you have a brilliant idea for a new product but aren't sure if it will be successful in the market? If so, product concept testing may be just what you need. This process allows you to gather valuable feedback from potential customers before launching your product, which can save you time and money in the long run. In this article, we'll explore what product concept testing is, why it's important, how to conduct it effectively, and its numerous benefits.

Relations Between Agile and Lean Supply Chain Management

Supply chain management is an important aspect of engineering and product development.

The Potential Negative Impact of Artificial Intelligence in the Future

60 years ago, Artificial Intelligence was still in its infancy. It had made incredible strides in many fields, including large-scale data storage, self-driving cars, and neural networks that could be trained to recognize objects. At the same time, the debate about artificial intelligence has grown more heated than ever. We can't help but wonder if this rapid development has been a boon for our lives or just another risk to consider. Although we cannot deny that the development of artificial intelligence has given us a lot—from easier navigation to better search engines—it also comes with a lot of risks. While we may not have been able to foresee them all yet, we are aware that there are still many unknowns out there.

Magic Quadrant for Business Intelligence and Analytics Platforms

Businesses need solutions that can fit their unique needs. Gartner's Magic Quadrant for Business Intelligence and Analytics Platforms helps organizations to understand which vendors offer the best products, services, and capabilities for their needs. Analytics and business intelligence solutions help uncover hidden insights across the enterprise, create a unified view across departments, and thus enable each department to sing from the same hymn sheet.

Social media and its give-away technique- Is it worth it?

Social media giveaways create the perfect opportunity for social media managers to drive engagement and boost brand awareness. By asking users for just one like, comment or share to enter a promotion, brands can capture user attention and expand their reach. The convenience of creating and participating in a social media giveaway has made it a powerful — and popular — marketing tool for companies looking to deepen engagement and build loyalty. Social media has rapidly become a popular way to host brand promotions, such as sweepstakes and contests. The reason is that social media provide the flexibility and accessibility businesses need to engage with their customers in a way that is both seamless and highly engaging. Here are three key reasons you might want to consider hosting your next contest or sweepstakes on social media:

The Concept and Use of Agile Development

As technology continues to rapidly evolve, so do the tools and methods used to develop it. Agile development is an innovative approach to software engineering that focuses on quick responses to changing customer needs and rapid delivery of value. It's a concept that has been gaining traction in recent years, with more businesses and developers recognizing its potential for improving the quality and speed of their work. In this blog post, we'll discuss what agile development is and how it can be used to create efficient software solutions. We'll also explore the different types of agile frameworks and how they can be applied in various projects.