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E-Commerce: Mining Data for Better Business Intelligence

Business intelligence is a collection of data and information that is used to make more informed decisions, explore trends, and measure performance in an organization. Business intelligence reports can provide insights that can help an organization make better decisions regarding operations, support sales growth and focus on competitive advantages. It is also a process for gathering, storing, maintaining and distributing data about your business so it can be analyzed to learn more about your business. Gaining an in-depth understanding of the current market, customer behaviors and needs, and actions that need to be taken to support the company's growth strategies is critical for success, but it's much easier to do so when you have accurate data. The ability to gather, analyze, and optimize all of this information with a user-friendly analytics platform will help your team succeed in an increasingly competitive marketplace. Business intelligence, or BI, is a set of technologies that help data analysts gain insight into the performance, structure and content of large datasets. A business intelligence tool is an app, software program, or other analytics solution that supports the automation of the collection and processing of vast amounts of raw data from systems throughout the business. BI tools can also be used to create reports from query responses (that facilitate decision making) or to optimize query responses using machine learning techniques in conjunction with SQL-style joins.

How to Optimize Your Mobile Social Media Advertising

Why is market research an interesting career?

As a market research professional, you're tasked with probing consumers and other key target audiences to better understand their preferences and needs. You collect data through a variety of different methodologies—from surveys, to focus groups, to interviews—and then analyze the information you've gathered so that it can be used to help guide decision-making processes at organizations from start-ups to multinational corporations.