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Can Artificial Intelligence Become Smarter Than Humans?

AI is a combination of several technologies and techniques, including machine learning, artificial neural networks and statistical methods for determining optimal solutions to problems. It can perform analysis involving incredibly complex calculations many times faster than the most proficient mathematician. It allows us to explore variables with great flexibility and not be bound by conventional thinking. However, AI is also known to get "confused" when it encounters new problems and has difficulty finding information; it lacks intuition. This may explain why there are frequent misunderstandings between humans and machines as they both struggle with complex questions while working together

Instagram Reels Importance in New Product Promotion

The digital world is changing fast. Social media platforms are a crucial element to your company’s success, and social media platforms have changed significantly over the past few years. Brand strategy is changing with it. The goal of this course is to help your company become more aware of the changes in how each platform works so you can use them to your advantage and set yourself apart from competitors.

Social Media Marketing: Advantages and Challenges

Social media marketing is a marketing strategy that uses social media to build brand awareness and generate leads, customers, or other desired outcomes. Social media allows companies to create and share content quickly, which is often done in collaboration with other companies, brands, or non-profit organizations. This helps increase trust and credibility between the brand and its target audience who are often more receptive to messages because the information comes from friends.

The Metaverse – A new digital marketing trend

In the changing technological environment, brands have begun to embrace new technologies to experiment and create. They will continue to experiment with technology trends and new initiatives to drive value for customers, who can now be a part of their personal experience and engagement. In 2022 and beyond, one of the brand's most innovative ideas is about Metaverse related concepts. This year's new product line includes Metaverse Wanderer, an interactive game leveraged on the Metaverse' creator virtual world. Metaverse is a virtual platform that combines a wide range of virtual and augmented reality technologies. These digital platforms include social media and interactive platforms, which a user can use to interact in some way. Social interaction means that users can communicate directly with each other and there’s a possibility that you could experience products, digitized stylized 3D environments and creative materials using Metaverse technology.

7 STEPS TO CREATE A POWERFUL MARKETING PLAN

Making a marketing plan is a critical step in business operation. A good plan can help businesses to uplift sales, and a bad plan can lead to failure. These days, after the Covid-19 pandemic time, businesses need to find a good way to survive, and it is a requirement to have a smart marketing plan, not to burn budget. Every marketing plan should be measurable, show ROI (Return on Investment). So, how to make a good and powerful marketing plan? ASHAVI share some tips for marketers to create a good marketing plan as below.

Can Artificial Intelligence Be Dangerous?

At the core, artificial intelligence is about building machines that can think and act intelligently and includes tools such as Google’s search algorithms or the machines that make self-driving cars possible.

Internet security and online marketing.

Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.

What is buyer decision making process

The buyer decision-making process involves thinking, planning, selecting and purchasing a product or service. Throughout this process, your mind may be filled with countless questions about the best use of your money and how you’ll feel using this new product or service. Before handing over your credit card, you may even go back and forth through different stages before making an ultimate choice.

WHY VALUED EMPLOYEES QUIT THE COMPANY?

There’s common assumption that today’s employees, especially those of the Millennial (born between 1981 and 1996), are tend to leave their job after working for short period of them.