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What is the marketing strategy for small businesses?

There are many marketing strategies for small businesses, but the most important thing is to find the right strategy for your business. The best way to do this is to understand your target market and what they want.

Marketing can be a tricky thing for small businesses. You know you need to do it, but don’t have the time or money to invest in a full-fledged marketing department. What’s a small business to do? The good news is that there are several strategies out there that work really well for small businesses. In this blog post, we will discuss some of these strategies and how they can help your business grow and succeed. From understanding your target audience to utilizing digital marketing tools, we will provide tips and advice on how to create an effective marketing strategy tailored specifically for your small business.

Business Intelligence Support for Project Management

Agile: Why You Need You Use This System in Your Company

Agile businesses are poised to take advantage of the enormous opportunity that Digital Transformation represents. This presentation will focus on the five key phases of Digital Transformation, each being fully explained in detail. With an energetic presenter and a rich learning environment, we’ll dive right into this topic, understand what you need to do, and help you find your best path through the third digitized age.

How to create an effective procurement plan?

A procurement plan is the starting point for a sourcing process.

Business Intelligence/ Business Analytics

Business intelligence (BI) and business analytics are often used interchangeably. While both fields are closely related and often depend on one another, there are key differences between them. Business intelligence refers to tools and strategies that help businesses access the data they need to run their day-to-day operations, such as predictive analytics, KPI dashboards, and data extraction tools. Business analytics focuses more on understanding the information that is available and how it can be used for decision making. This distinction allows businesses to determine when each tool may be best applied. Business intelligence and business analytics are two of the most important fields in business, but they’re often used interchangeably. Business intelligence focuses on collecting and analyzing data, while business analytics employs new computational technologies to generate predictive insights. This article offers an overview of each field, explains the differences between them, and explores how both can support decision-making processes and improve organizational performance.

Marketing and Sales Departments are not Connected

Customer journey mapping and its application

Have you ever wondered what your customers go through before and after purchasing your product or service? Understanding their journey is crucial for businesses to provide exceptional customer experiences. This is where customer journey mapping comes in handy. It helps visualize the entire process of a customer's interaction with a brand, from initial awareness to post-purchase evaluation. In this article, we'll explore the benefits of creating a customer journey map, how to create one yourself and tools that make it easier, as well as its various applications.

The process of finding potential customers & notes not to be missed

At a large-scale level, personal brokers are marketing to people who are not sure what they want out of life yet. When we’re talking about business, however, it is much easier to find customers because businesses have higher budgets and more ways in which to reach them. Although businesses and individuals have different goals, they both need customers. The difference is that personal brokers can only rely on word of mouth whereas businesses have a wider range of tools at their disposal.

Can Marketing Help a Company Build Brand Equity

Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.