Acquisition of new customers vs retaining existing ones, which one is more challenge?

Majorly, customer retention and acquisition are the two types that can affect business sustainability and growth. Any business relies on the efficacy of its employees and the loyalty of its customers.

What is cost containment

What is cost containment

Cost containment is the practice of ensuring that expenses do not exceed revenue. By monitoring expenses and reducing them in a controlled manner, companies can reduce their risk and ensure profitability.

Ashavi’s approach to improve customer experience

CX or customer experience is known as interactions between an organization and a customer throughout whatever their service transaction would have been of.

The Importance of Customer Journey in Marketing Basis

Nowadays, companies and organizations are competing on value more than price. Winning customers often require much more in truly understanding them. When you want to improve customer experience, it’s essential to think like them, know their point of view at every step of the way. They not only just buy a product or service, they want an experience wherever & whenever. That’s when customer journey comes in.

The Role of Micro Content in Content Marketing Campaigns and When to Use it

The Role of Micro Content in Content Marketing Campaigns and When to Use it

Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.

The Most Important Elements Every Compelling Content Marketing Must Have

The Most Important Elements Every Compelling Content Marketing Must Have

Your website will attract more customers when you understand and properly apply the forms of content marketing. Many small businesses don’t realize that their websites can be a powerful tool to increase web traffic, leads, and sales. By adding content marketing to a website, you can improve your online presence and gain a competitive edge over your competitors. In order for businesses to have their own attraction and imprint, they must invest in learning and diversifying forms of content marketing. According to a 2017 study, the key to increased web traffic for businesses is through the use of immersive and engaging content that captures the attention of visitors. There are six popular ways to do this: video blogging, informative posts, product reviews, blogosphere influencer marketing and branded blog posts.

Where is your main source of business, new or existing customer

Where is your main source of business, new or existing customer

Starting a new business or growing an existing one is no easy feat. One of the most crucial aspects of running any successful company is understanding where your main source of business comes from. Is it from loyal, repeat customers who swear by your products/services? Or are you constantly on the lookout for fresh faces to bring in revenue? In this article, we'll dive into the importance of identifying your primary customer base and provide tips on how to do so effectively.

Research Methodology on Agile Project Management

Research Methodology on Agile Project Management

Components of Brand Loyalty

Components of Brand Loyalty