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E-Commerce: Mining Data for Better Business Intelligence

Business intelligence is a collection of data and information that is used to make more informed decisions, explore trends, and measure performance in an organization. Business intelligence reports can provide insights that can help an organization make better decisions regarding operations, support sales growth and focus on competitive advantages. It is also a process for gathering, storing, maintaining and distributing data about your business so it can be analyzed to learn more about your business. Gaining an in-depth understanding of the current market, customer behaviors and needs, and actions that need to be taken to support the company's growth strategies is critical for success, but it's much easier to do so when you have accurate data. The ability to gather, analyze, and optimize all of this information with a user-friendly analytics platform will help your team succeed in an increasingly competitive marketplace. Business intelligence, or BI, is a set of technologies that help data analysts gain insight into the performance, structure and content of large datasets. A business intelligence tool is an app, software program, or other analytics solution that supports the automation of the collection and processing of vast amounts of raw data from systems throughout the business. BI tools can also be used to create reports from query responses (that facilitate decision making) or to optimize query responses using machine learning techniques in conjunction with SQL-style joins.

List of Platform Survey Online powerful for using

Marketers and business owners must consider what their customers want, not only what their company wants to sell. This means asking questions, observing behavior, and developing a deep understanding of the market at large. Yet, studies still show that many businesses rely too much on their own ideas and opinions instead of understanding their customers’ real needs.

Difference Between Management Skills and Entrepreneurship

The entrepreneurial process is a continuous cycle of research, risk taking, and action. Entrepreneurship originates from having an idea and activities to make those ideas a reality bearing the risk of business and ownership. In contrast, management is an ongoing process of getting things done given the circumstances and challenges while making dynamic changes in the organization while not bearing the risk of ownership in a more decentralized environment instead of entrepreneurship. An entrepreneur is someone who starts a new business with innovative concepts, whereas management operates that business with various administrative functions. The difference between the two is growing rapidly in today’s competitive environment, as it becomes more essential for businesses to have the capabilities of both an entrepreneur and a manager at their disposal.

Subscription plan

Subscription plans generally offer a discount for the customer and are frequently used by marketing companies and news services.

How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service

What is the internet of things (IoT)? The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that communicate over the network without requiring human-to-human or human-to-computer interaction.

Gaining Customer Loyalty. Do you think your customer is loyal with you?

Customer loyalty is one of the most intangible assets for a business/brand or company

Case Study of Canva’s Design School Content Marketing Strategy

Founded in 2013 by Melanie Perkins, Canva is an Australian startup who allowed users to design for free with a huge graphic store, diverse styles and features, and extremely simple manipulation. As of early 2020, Canva has grown strongly with more than 20 million users from 190 countries using the free version of the application on the Website platform. Canva's blog has been in development since November 2014. Six months later in May 2018, we had recorded 2,457,779 visits, an average of 409,000 a month from the Content Marketing team. After this development effort from the Content Marketing team and a solid strategy for content marketing and social media marketing, Canva officially recorded for the first time in history the website reached 1 million visits in February 2016. So what did the Canva team do to double their website visit?

Analyzing how TV advertising affects the top of mind awareness

Television advertising is a fairly common type of advertising that appeared in the 1950s and has been evolving in various ways throughout the twentieth century (Maarschalk, 2006). The purpose of television advertising is to reach a large audience, often viewers who are passively exposed to advertisements and expect them to come across the ads at some point during their viewing experience. By interspersing with other forms of media such as movies, news, gameshows and more, television advertising is effectively received by viewers who have become accustomed to receiving these types of messages. In the midst of a competitive market, commercial advertisements have become more important than ever. To stand out among competitors, a small business must make television commercial public service ads (PSAs) creative and highly engaging for the viewers - to make that intangible dialogue between customers and companies two-way. Our team of creatives will help knock your doors down with the best possible ad on TV that matches your company's mission, personality and goals.

The Most Effective Content Promotion Strategies