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Customer Data Analysis Model Using Business Intelligence Tools in Telecommunication Companies

Business intelligence software is the most important technology in the telecommunications industry. It can help you gain deep insights into your customer, find new opportunities and make cost-saving business decisions. Business intelligence software improves overall decision-making capability by integrating data from multiple sources. It helps organizations establish precise marketing plans, understand customer behavior and develop new products by providing deep analytics for customers and stakeholders.

Are Cultural Differences a Factor in Marketing Messages Strategies

If you are starting a new market, one of the first important factors is understanding local culture. There have been many marketing campaigns that failed due to misinterpreting the local culture, leaving heavy consequences for the brand. No matter how good your company's products are, if they don't clearly survey consumer behavior at the place of sale, it will be easy to cause a negative reaction. One of the biggest challenges that marketers face when they expand internationally is adding their own culture to a new country's culture. Although, on the surface, it may look like using the same successful campaigns in existing markets and applying them to other countries means that they are imposing their own culture on another country's culture.

Is Corporate Social Responsibility a Marketing Strategy?

The public today not only evaluates a good brand by its annual cash value, but also by its impact and responsibility on society as a whole. By incorporating these new paradigms into the brand portfolio, Unilever has been able to develop brands that create significant value for society through their relationships with employees, entrepreneurs and consumers. In recent years, the term CSR (Corporate Social Responsibility) has become increasingly popular. The public has become more concerned about companies and the environment, in particular because businesses are discharging untreated waste into rivers and mangroves. Cases like this have made the public even more concerned about the issue: corporate responsibility for sustainable development of the community.

How marketing content in online marketing gets viral?

When your website only posts articles found anywhere, you need to rethink your content marketing strategy. Many companies are turning to new forms of content, like infographics and videos, that can help build engagement with specific audiences.

Big Data Mining and Business Intelligence Trends

Since the turn of the century, a plethora of technological advances have helped to position businesses and IT users in entirely new ways. Cloud technology and mobile applications have brought together business professionals, who can now access their files, contacts, and other company information on their very own devices. This has fundamentally changed how they communicate with each other as well as how they interact with their clients via mobile devices. Big data mining is one of the most rapidly growing technologies in this sphere. It employs collective data mining or extraction techniques that perform on huge volumes of data. One of the most rapidly growing technologies in this sphere is business intelligence, and associated concepts such as big data and data mining.

How Did Behaviorism Affect Research on the Mind?

Have you ever wondered how our current understanding of the mind came to be? How did we go from analyzing thoughts and feelings to studying observable behaviors instead? The answer lies in the rise of behaviorism, a psychological approach that dominated research on the mind for much of the 20th century. In this article, we'll explore what behaviorism is, its applications, criticisms, and most importantly - how it affected research on the mind. Join us as we delve deep into this fascinating topic!

Why Work-Life Balance Doesn’t Work?

Agile Modeling, Agile Software Development, and Extreme Programming

While there are many claims for the successful use of extreme programming (XP) and agile modeling (AM), and the proponents can often be vocal in the extreme regarding their benefits, research evidence supporting these claims is lacking. Currently, the only research appearing to investigate the phenomenon consists of a small number of case studies and experience reports that promote the success of XP in development environments. The field of XP/Agile has seen tremendous growth since the early 2000s, and many people have begun using the practices in their organizations. However, very little research into XP/AM has been conducted. As such, there are few case studies to assist in understanding the practices. This article reviews existing research related to XP/Agile, recommending new areas that could benefit from further study. Since nearly all empirical XP research is on pairs programming, a closer look into other core practices would be beneficial. It might also be possible to group related concepts together for study purposes. Finally, much has been said about how XP can simply be repackaged or carried over from previous practice ideas which need further investigation.

An exploration of the differences in marketing strategies across cultures

International Marketing is a strategic decision that involves developing a marketing mix strategy based on the characteristics of a potential foreign market. In simpler terms, it is how organizations should design and convey their messages if they want to sell their goods and services in a foreign market. Cultural differences can be very powerful in determining attitudes, beliefs, behaviour and attitudes towards brands, products and service which has significant impact on the performance of any organization trying to gain a foothold in international markets. International business is important to ensure that multinational companies expand their markets and penetrate new markets. Selling products in different countries requires different strategies. For example, if a company plans to sell its products in Australia, it must understand the cultural environment there before selling its product. Although the culture may be similar to other countries, there are still many differences in how they perform certain actions that can create great deal of difference when selling their products in these locales.