Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
Studies have shown that social media marketing can be more effective for targeting women than men. In fact, 80% of women on Facebook engage with brands on that platform, versus only 40% of men. Women are more likely to use social media than men, and this can influence their purchases. More than half of women report that they trust brands more than men, and the same percentage believe that their connections on social media could result in a better purchase experience or impact the companies’ brand in some way (according to interviews conducted by Facebook and Amazon).
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