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New Trends in Customer Engagement

Mobile Marketing Trends: Reaching Consumers on the Go

Is Display Marketing on Its Deathbed?

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

A Comparison Between Two Predictive Models of Artificial Intelligence

Innovative Techniques in Content Marketing 5.0

Understanding Agile Supply Chain Management in the Fashion Industry

Fashion is a continuous, dynamic and evolving industry where new trends are created every season by changing consumer preferences. Developed to meet the demand of time-strapped consumers, fashion retailers have revolutionized the fashion industry with the introduction of “fast fashion”. The popularity and widespread adoption of fast fashion strategies has made it possible for brands and retailers to offer affordable yet high-quality clothes at competitive prices.

Marketing Mindset: The Key to Success

Case Study of Starbucks Social Media Marketing

The Starbucks enterprise is a tale of success, and a direct result of a genius social marketing and branding strategy. With more than 17000 Starbucks stores in the world, spanning throughout 49 countries , and with significantly higher prices than the market average, the Starbucks enterprise is a testament to their ability to create a unique and memorable experience for every customer.