ASHAVI - Free online quiz & answer for multiple usage purposes

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique

To grow your business, you’ll need to use e-commerce marketing strategies. These strategies include setting up a website, building e-commerce functionality, and creating content for your site. But before you can start implementing these strategies, you need to measure your business results and identify data that are relevant to your campaign efforts. In this guide, we’ll walk through the whole process and provide recommendations on where to find data like ARPU, revenues, and customer retention.

What is Social Marketing Mix Strategy

The marketing mix is a common set of components that are used in different industries and organizations to promote products or services. It is made up of the product, the place where it was sold, the promotion strategy employed by sellers to sell the product, and customer loyalty to these two components. The marketing mix includes how an organization plans and executes its marketing activities Today, marketing mix can also include: Product (Product), Price (Price), Place (Distribution), Promotion (Advertisement). In particular, the main components of the 4P marketing mix include: Product, Price, Place and Promotion.

Online research : Pros and Cons

In Vietnam, market research is more than just a marketing tool. It is a necessary step to determine whether or not a new product/service will be a success and if it truly meets the expectations of its target audience.It also gives you insight on which factors are influencing the success of your product/service in this industry. Market research allows businesses to spot opportunities and plan for future expansions, so they can increase their sales, or even remove products that no longer meet expectations

In home product test

In-home usage tests or in-home product testing (also known as IHUT) is nothing new in the field of product research, but it is entering a new phase with the development of complex algorithms, quick turnaround times and limitless testing options. This article will offer a comprehensive guide to IHUTs, or in-home usage testing. In this guide, we’ll discuss how to conduct IHUTs and the advantages of doing so. We’ll also cover what you need to know about IHUTs in your product development process and the types of data that can be collected using these techniques.

Agile research in product development

Agile method is growing and widely used in most businesses because Agile has the ability to help complete work easily and quickly. Agile helps you to iteratively deliver products, so you can get feedback on how much it's needed, or if it even works at all. Through this process you can discover your product’s true requirements, make adjustments and then deliver the product faster which ultimately saves time and money. In Vietnam, Agile has not been widely adopted. However, it is possible to reduce the number of steps and shorten the overall work processes.

How to Price and Position Products or Services for Marketing Effectiveness

Product pricing is a rather complex process and requires careful study. To base this on the consideration of factors such as costs, sales and marketing, it is necessary to carry out a series of calculations in order to calculate the price. Generally, it takes into account how much money has been spent in production, personnel and marketing costs, but also the profit margin should consider. Although there are a lot of strategies to position your business and differentiate it from its competitors, product positioning is one of the most important ones. Product positioning is the process of creating a brand's identity by positioning a product or service in relation to other products or services on the market.

COMMON PROMOTION METHODOLOGIES BEEN USED

These promotional strategies are designed to help a brand cut through the clutter and grab their audience's attention, increase sales, especially during the year-end

Promotion is a key part of marketing, helping to inform and persuade consumers about products. Promotional activity can be expensive, so it is important that choices are made wisely. In this article we will look at the different types of promotion that businesses can use in order to benefit their business.

Brand positioning and market research to re-positionning

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of others. A brand's value to the customer and potential market is created by the customer's perceptions. Brand positioning is the process by which a company applies their brand image to products and services in order to build value for the brand. It is a vital element of successful marketing strategy and it involves more than just the product. A brand must be positioned differently in different countries, in different languages and with absolutely no distractions. Brands that succeed at positioning their products and services are those able to convince customers that they are special by offering something different.