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Online research : Pros and Cons

In Vietnam, market research is more than just a marketing tool. It is a necessary step to determine whether or not a new product/service will be a success and if it truly meets the expectations of its target audience.It also gives you insight on which factors are influencing the success of your product/service in this industry. Market research allows businesses to spot opportunities and plan for future expansions, so they can increase their sales, or even remove products that no longer meet expectations

How Customer Satisfaction Affects Sales Performance

Why Won’t Artificial Intelligence Dominate the Future?

The idea of automation is scary, but it's a reality that will impact us all. Although there are still many industries and workflows that need humans, at the moment, more businesses are adopting artificial intelligence in their businesses because it can improve efficiency and revenue. The rise of AI will continue to increase as businesses use machine learning to develop new processes while decreasing costs and limitations. Many employees are afraid that machines will replace them, but experts say you should be aware of potential changes and make adjustments where you can. AI is already affecting our day-to-day lives in ways never before imagined. We are experiencing the rise of a cognitive revolution. It's shaping our cities, changing the way we work, and enhancing our experience at home. But AI also has limitations; it can't yet compete with a human being when it comes to perception, social intelligence and creativity.

Business Intelligence Tools for Improve Sales and Profitability

Business intelligence dashboards give you a more effective means of gaining greater insight into your side of the business, without having to go back to IT or business analysts for more data. The possibilities are endless, from creating interactive dashboards that allow the business to make better decisions, all the way up to real-time analysis of trends, lessons learned from past experiences and insights into how you will grow best in the future.

Business Intelligence Strategy and Framework

Traditional BI solutions have grown progressively more complex and costly over the last decade. They also require users to be formally trained as well as managed. These issues are compounded by the lack of a comprehensive solution for every industry, use case and size environment. In this era of big data, it is crucial to understand what makes a business intelligence framework so successful — and understand how you can adopt and leverage it in your own organization.

Decision Trees: Business Intelligence, Data Latency, and Data Mining

The book begins with an overview of decision trees and discusses how decision trees are related to other concepts such as decision theory, optimization, and statistical inference. The author then explores the use of decision trees in data mining tasks and describes how these techniques complement and supplement other business intelligence applications, such as dimensional cubes (also called OLAP cubes) and data mining approaches, such as regression, cluster analysis, and neural networks. The author then demonstrates how decision trees can be used to solve real-business problems by applying them to scenarios in manufacturing, sales forecasting, CRM applications and marketing analytics.

SDLC Models Explained: Agile, Waterfall, Iterative, Spiral

Project management is a very important task in software development. It has to be done in a way that will prevent delays and maintain the quality of products and services. There are so many different SDLC models in software engineering, and choosing the best one for your project is half the battle on the way to creating a successful product. People have already developed frameworks for efficient project management called software development methodologies. In this article, we’ll look at the most common ones, see what steps they include, and discuss how to choose the most suitable option according to the requirements.

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.

History of Social Media Marketing: The Most Noteworthy Successes

If you think the best thing about social media marketing is how easy it is to get started, think again! The ability to connect with people on a truly personal level has opened up so many new doors for brands. But to be successful, that communication needs to be real. And that means being authentic, flexible and scalable – all of which are difficult when social media marketing first starts out.