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Traditional Project Management and Agile Project Management Approaches Comparison

Traditional Project Management and Agile Project Management Approaches Comparison is a book that compares the two approaches.

What is Social Marketing Mix Strategy

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

Ensuring compliance with General Data Protection Regulation (GDPR)

The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

Manipulation tactics: how brands can get more customers

The customers are not willing to buy goods based on their benefits, then how could we make them? An effective way is psychological manipulation. Psychological manipulation of customers allows businesses to create certain feelings and emotions in the customer's mind so they can purchase goods more easily. Psychological manipulation tricks can also be used in marketing strategies to attract more attention to your product or service.

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

Insights into OTT Statistics for 2023: Users, Platforms, and Market Size

The growth of Artificial Intelligence and its relevance to The Matrix

Have you ever been uncertain about the world you live in and the reality of the truth? The fear of knowing is a common response to most of what we don't know. The answers really make it clear that some people don't want to understand the truth about everything. Society has made life so self-explanatory that the unknown has now become a quest to be kept secret. Science and new advances in artificial intelligence have made it possible for us to reach far more than we could ever imagine.