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How FMCG Firms Are Transforming Digitally

Fast-moving consumer goods (FMCG) companies have been around for decades, delivering essential products that we use every day. However, with the rise of digitalization, these firms are transforming their operations to keep up with modern trends and meet customer demands. The FMCG sector is now leveraging various technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Big Data analytics to improve efficiency, production processes, and supply chains. In this article, we explore how FMCG firms are digitally transforming themselves and the benefits they reap from it. Let's dive in!

Discuss the advantages and disadvantages of social media platforms.

There are many advantages to using social media: It allows you to engage in conversations in more open, real-time ways than ever before.

How does television advertisement impacts the customer’s top mood?

TV advertising can create an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on TV advertising investment involves more than just looking at an immediate increase in sales. The true power of TV advertising can offer an immense return for your business. Here are a few ways you can see the true power of TV advertising.

How to do Content Marketing for Transportation & Logistics Companies

Content marketing is a type of inbound marketing in which providers publish digital content to attract consumers looking for goods and services. Planes, trains, automobiles or even motorbikes... no matter what sector of the transport industry your business is in, you need a digital content marketing strategy.

What is cost and cost benefit analysis

A cost-benefit analysis is a systematic process used to analyze which decisions to make and which to forgo. Treating a potential benefit or loss as a dollar value, the analyst then subtracts the total costs associated with taking that action. The resulting figure is called a net benefit; if it's positive, then investing in the project is worthwhile; if it's negative, then it isn't. Some analyzers also build models to assign dollar values on intangible items, such as goods and services, health care benefits and risks, and so forth.

How do companies differentiate their services on the basis of social class?

Diversity, Equity, and Inclusion (DEI) are much more than just a simple buzzword. DEI includes everyone and fully encompasses important traits such as gender, background, disability, and any other characteristic that may help uniquely represent an individual’s identity. This means that DEI create an optimal environment for relationships to flourish and productive work to be done. The benefits of promoting diversity and inclusion (DEI) within a company are many. According to a 2019 McKinsey study, “companies in the top quartile for gender diversity on executive teams were 25 percent more likely to have above-average profitability than companies in the fourth quartile.” In addition to the benefits of creating a more equitable workplace, there is a strong business case for promoting DEI within a company.

Top universities teaching Market Research in the world

Marketing has its target groups and involves the use of various techniques and strategies that on a conscious or unconscious level affect the achievement of marketing goals. As modern society developed, so did marketing as its own, separate category. Although it is still a subcategory of business studies, not all schools offer the same quality marketing degrees – so here we will try to both list and separate schools that offer the best undergraduate or graduate marketing degrees in order to help you choose.

Why market research is an interesting profession?

Useful Tips To Make Your Customers Buy More